It's reported that Starbucks coffee and mugs were more expensive in China than in other countries, so that Starbucks obtained high profits.
Starbucks have been the foreign-funded enterprises under fire from Chinese state media after Apple.
A cup of 354 milliliters of Latte coffee costs 27 yuan (US$4.4) in China as compared to only 19.98 yuan in Chicago, 14.6 yuan in Mumbai and 24.25 yuan in London, the CCTV report said.
"Starbucks coffee were more expensive in China because domestic consumers had blind faith in Foreign Trademark such as Starbucks." Some experts said.
According to the letter written from "Starbucks to Reuters, company's pricing strategies links with local raw material and workforce cost, infrastructure investment, exchange rate and other commercial cost.
Starbucks said that every country's market is unique to Starbucks due to differenr operating cost. Conclusions drawn according to the prices were not convincible.
Written by Nicolas Yang
