By Martin Sykes, A. Nicklas Malik and Mark D. West
Anyone who has a business role to play in influencing others, needs to make their presentation stand out from the crowd and this extract from Stories That Move Mountains, published by Wiley, promises to help the reader do just that.
Authored by three enterprise experts at Microsoft, Stories That Move Mountains, explains to readers how to use a process called CAST (Content, Audience, Story and Tell) to create effective stories and visualisations - known as ‘Story Mapping’ – and deliver persuasive presentations.
The book offers a practical approach to capturing and analysing what information to include in a presentation and explains how to put the content together for an effective delivery that will have a big impact on the audience.
Illustrated with sample Story Maps, templates, practical success stories and much more it also includes examples of what a step-by-step development from first ideas to completed visual story looks like in real usage.
Initially designed as a presentation method for enterprise architects, the success of Story Mapping and CAST has spread, proving that the process can be used by anyone within an organisation who has to make influential presentations on a regular basis - from the CIO to the IT sales executive, or the Head of IT Strategy to business managers.
Whatever their role, this book will persuade the reader to get rid of their slides and find out how to create visual presentations that make real change happen – with stories that move mountains.
