According to Slice, the challenge was to create a range "with strong impact, taste appeal and differentiation from the rest of the Activia ranges".
Alan Gilbody, creative director at Slice Design, said: "In tune with Activia's latest campaign, we created a sun drenched, flavour-bursting pack design that built strong taste appeal and showcased these perfect summertime flavours with the use of bold, fresh colours.
"While keeping the distinctive Activia brand colour, we played with the theme of light to create a warm summery feel and to force differentiation from the core range."
Source:
http://www.packagingnews.co.uk/design/markets/slice-creates-new-summer-packs-for-activia/
