Halal Certification is a recognition that the products are permissible under Islamic law. These products are thus edible, drinkable or usable by Muslims. Halal certification from an established Islamic organization helps to build Halal consumer's confidence without suspicion or doubt over the consumption of the food products. It is an authoritative and reliable testimony to support food manufacturers' claim that their products have met strict Halal requirement by the Shariah Law.
The certified Halal food products are not only accepted domestically but are marketable to worldwide Halal consumers. This opens an opportunity for export markets specially those markets which do not permit entry of non-Halal food product. Moreover Halal products are not only welcomed by Muslim consumers but by non-Muslim consumers as well as Halal certificate represents high level of hygiene, cleanliness, safety, nutrition and is produced stringently under the requirements of the Islamic Dietary Law.
It is estimated that 70% of 1.6 billion Muslims worldwide follow Halal food standards, and that the global Halal market is currently estimated USD $600 billion. Today, Halal trademark is an important marketing tool in the international arena particularly if the product is aimed at penetrating Muslim countries. Muslim consumers will have greater confidence in purchasing such products without questioning its authenticity. Producers who do not have the Halal certification would lose a large segment of potential customers from around the world. In addition, the Halal certification is also required by an importer to the country.
Source:
http://www.jamiathalaltrust.org/what_is_halal_certification.html
