Trade Tips

Boost Your Booth Image with Rental Display

Aug 12, 2016

Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...

Tags: giant task, background banner, backwall

Customer Advocates — It All Starts at Face to Face

Aug 12, 2016

Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...

Tags: face-to-face interaction, customer advocacy

9 Reasons to Fire Your Booth Staffer

Aug 12, 2016

When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...

Tags: potential customers, booth staffers, fundamental problem

How Many Staffers Do I Need?

Aug 12, 2016

It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. The investment in booth staffers in terms of time training and money spent traveling to the event can be substantial. Appropriately ...

Tags: trade show, booth staffers, demonstrations

How to Enjoy St. Paddy's Weekend in Chicago During or After Your Trade Show

Aug 12, 2016

If you spend St. Patrick’s Day in Ireland, you’ll find a peaceful, quiet, reflective day spent with family. In Chicago, however, St. Patrick’s Day brings a week’s worth of festivities, parades and parties. This time ...

Tags: St.Patrick's Day, Chicago River, holiday

Hiring Outsourced Trade Show Booth Staff? Don't Scrimp on Success!

Aug 12, 2016

Hiring outsourced trade show booth staff is a wise investment for an exhibitor. After all they are the TRADE SHOW professionals. There is no other medium like a trade show, and traditional sales and marketing tactics do not translate well ...

Tags: exhibitor, TRADE SHOW, extension

10 Signs Your Company Is Not Ready for a Trade Show

Aug 12, 2016

If you have not planned out every detail, you might not be able to handle large-scale exposure you’d likely experience at a trade show. For many companies who are not prepared, trade shows can become a nightmare. But, before the show ...

Tags: large-scale exposure, trade show, nightmare

Portable Exhibits: What to Know When You Don't Use Show Labor

Aug 12, 2016

Union workers are a substantial part of trade shows and exhibitions. Experts specializing in various fields, including carpenters, electricians, plumbers, decorators, carpet layers and teamsters, help trade show marketers and convention ...

Tags: Union workers, customer service, trade shows

The 5 Types of People You'll Meet at a Trade Show

Aug 12, 2016

For trade show marketers, working a booth has one main goal: gather leads. Sure, sales are great, and networking is nice, but gathering a list of prospective buyers makes a day at a trade show worth it. During your hours working a trade ...

Tags: fun graphics, trade show, tire kicker

Marketing Lessons From SXSW 2016

Aug 12, 2016

The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...

Tags: SXSW, Coney Island, Ferris wheel

What to Include in a Request for Proposal for a Trade Show Booth Design

Aug 12, 2016

We sat down with Skyline Exhibits designers Stephanie Roiger, Amy Kubas, Greg Mathieson and Evan Detskas, who have a combined 50 years of experience designing in the trade show industry and were kind enough to help outline what you should ...

Tags: Stephanie Roiger, RFP

Must Know Beginner Trade Show & Event Terms

Aug 12, 2016

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...

Tags: office space, pop-up, convenient way

Avoid Serving These 7 Types of Food at a Trade Show

Aug 12, 2016

We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...

Tags: generic candy dish, business event, Messy foods

The Future of Exhibit Design

Aug 12, 2016

Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...

Tags: historical designs, Greg Mathieson, Skyline

Event & Experiential Marketing Trends

Aug 12, 2016

I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...

Tags: trade show, marketing projects, CRM system