Dolls today are enjoying a huge resurgence in the toy and gift sector and are firmly in the forefront of everyone's minds for 2013. NPD released statistics in September 2012 stating that sales in the girls sector were up from the ...
Online is still the number one go-to destination for mums who are looking for pre-school toys. 58.3 per cent of parents surveyed by ToyNews say they buy their new toys using internet stores. However, one third of those say they also ...
Tags: Toys, pre-school toys
A new event promises to demonstrate the best ways to create a top-selling toy. The Toy Product Development Masterclass from industry veteran Steve Reece is for toy companies who want to develop more winning products and product ranges. ...
Tags: top-selling, toy selling, toy industry
The Argos-owned Chad Valley is the third biggest toy brand in the UK, with revenues of £430 million in 2010/2011 (the latest official figures published). Sainsbury’s is planning to significantly expand its Grow & Play line. It ...
Games marketeers need to have more fun. Whether they are launching a new product or are custodians of a traditional treasure, they should remember it is the promise of fun that attracts the consumer – inside and outside the box. ...
Tags: go ballistic, packaging, roger laishley
It's such fun to watch your child rip open a holiday present and find just what he was hoping for. But as a savvy consumer, you should know that toys are frequent hazards. In 2011, the most recent year for which the U.S. Consumer Product ...
Tags: Toys, Safety, children products, recall, kids safety
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
Parent advice From our panel of staff contributors Use the halfway house strategy. Put them in the attic or a box in a corner of a closet, and see if their absence is noted. After a suitable time period, you can then transition them ...
Tags: Unused Toys, child, toys, toy industry
Nothing can sour a new pet-owner relationship like a shredded shoe or a chewed-up remote control. A dog's appetite for inedible objects can be exasperating and dangerous. Animal behavior consultant Arden Moore, author of "What Dogs Want: ...
Kids have never had it so good. It wasn’t that long ago when children’s TV scheduling was limited to post-school and early weekend viewing. Now the wealth of child-focused TV stations has created an environment where young ...
Tags: Kids'Tv, TV stations, child-focused T
Dr Amanda Gummer from The Good Toy Guide takes a look at what kids want from bikes and scooters as they grow up, and what manufacturers should be mindful of... Wheels are great fun for all ages. From sitting on something and being ...
Tags: Toy Guide, Wheeled Toys, Toys
Little Nut Tree Toys Billed as an ‘independent traditional online toy shop’, Little Nut Tree Toys is an inviting, perky website with an appealing colour pallete that befits a toy shop. The landing page features a ...
Tags: Mystery Shopper, Toys, tree Toys
Mattel 01628 500 000 Mattel had two of the top five family games last year, according to NPD December 2011 data, and Uno was the number one card game. This season it has a number of fresh products, including Chameleon Crunch, which ...
Tags: Sector Guide, Puzzles, Games
Mattel Apptivity launched in August – it’s a new concept for kids where ‘toy meets tablet’, enabling them to play with their favourite toy on iPad. While opening the door to new brand engagement, Apptivity creates ...
Tags: Apptivity, Mattel, Apptivity toys
Trick-or-treating, costume parties and apple bobbing… Halloween conjures up plenty of fun childhood memories. The annual holiday is well-known with children across the world, with thousands dressing up in scary costumes on October ...
Tags: Spending Habits, Halloween, Halloween toys