A key challenge for food companies is to create a continuous stream of new products which are “UNIQUE” in the eye of the consumer. The pressure from periodic range reviews drives an “in with the new” and “out ...
Tags: Incrementalism, New product, Food
Lessons for food marketers as sugar consumption in UK tumbles As the health debate surrounding sugar continues, food marketers are reviewing their product formulation and marketing strategies. Nearly half (46 per cent) of UK ...
Tags: baked-goods, bakery, Food
Vibram hired Allon Cohne as its chief marketing officer and Chris Melton as its North American sales manager, Vibram Finished Goods. Cohne and Melton join a growing marketing team and will be based in Vibram USA’s Concord, Mass. ...
Tags: CMO, Vibram, Sporting Goods
Interbike will expand to fill a new exhibition hall recently completed at the Mandalay Bay Convention Center (MBCC) to accommodate several new amenities, including the addition of a new indoor test track, a new Product Innovation Zone, a ...
Tags: Interbike, MBCC, Sporting Goods
Kellogg’s responds to CHOICE’s sugary cereals accusations and Health Star ‘failings’ Breakfast cereal manufacturer Kellogg’s has responded to the recent accusation by consumer group CHOICE, which claimed the ...
San Diego Sport Innovators (SDSI), a non-profit business accelerator focused on growing sports and active lifestyle companies, is now a free-standing organization independent from its parent company Connect, which focuses on the technology ...
Tags: SDSI, NBA, Sporting Goods
The Light Electric Vehicle Association (LEVA) presented Bosch eBike Systems with its Company of the Year award March 19 during the Taipei Cycle Show in Taiwan. The award is in recognition of the company's position as the market leader in ...
Tags: LEVA, Bosch, Recreation
Illinois Attorney General Lisa Madigan has sued an Illinois-based online sports equipment retailer for dishonest business practices that resulted in consumers losing hundreds of thousands of dollars. ADVERTISEMENT Madigan filed the ...
Karma Wellness Water ‘vitamin water’ launches in Australia Beverage company Karma Wellness Water has launched a new kind of ‘vitamin water’ into the Australian market, using its ‘KarmaCap’ ...
Tags: Karma Wellness Water, KarmaCap, Food
Majestic Athletic and Major League Baseball Properties have reached an extension of their contract that makes Majestic the official on-field uniform of MLB through 2019. Through the new agreement, Majestic will retain exclusive rights to ...
Tags: Majestic Athletic, markets, Sporting Goods
Goodman Fielder CEO departs as sale to Asian giants settles It was announced today that Scott Weitemeyer will be appointed Managing Director and Chief Executive Officer of Goodman Fielder, replacing Chris Delaney. The announcement ...
Tags: ASX delisting, First Pacific, Food
Li Ning widened its loss in 2014 to RMB743.5 million ($125 mm) from RMB359.4 milion a year ago. Revenues rose 15.6 percent to RMB6.73 billion ($1.13 bn) from RMB5.82 billion. Li Ning warned in January that it expected to post a loss for ...
Tags: Li Ning, growth phase, Sporting Goods
Blue Lizard Australian Sunscreen has partnered with the Chicago Cubs and New York Yankees to fight skin cancer as the teams official sunscreen. This winter, the Blue Lizard mascot trekked across frozen Chicago and slushy Manhattan napping ...
Tags: Sunscreen, photos, Recreation
Fonterra enters partnership with Chinese infant formula manufacturer New Zealand-based dairy giant Fonterra has confirmed that it has acquired an 18.8 per cent share in leading Chinese infant formula manufacturer, Beingmate Baby & ...
Ecco reported profit after tax increased 7.6 percent in 2014 while revenues grew 9.1 percent. The gains came despite challenging conditions in some markets, most notably in Russia and the Ukraine, which suffered serious economic problems. ...
Tags: Ecco, shopping, Recreation