Industry Views of toys - Made-in-China.com

Classic Board Game Brand Scrabble Received a Shot in The Arm Yesterday

Apr 24, 2013

Classic board game brand Scrabble received a shot in the arm yesterday when One Direction pop star Harry Styles mentioned the game online. He joins the likes of Justin Timberlake and Ant & Dec, as well as other celebrity fans of Scrabble. ...

Tags: Harry Styles, Scrabble Brand, Toys

Blue Frog Toys Made Its Way Into The Homes of CBBC Viewers Across The UK Last Week

Apr 24, 2013

Blue Frog Toys made its way into the homes of CBBC viewers across the UK last week as it appeared on popular children's show Trade Your Way to The USA. Two teams from the show visited Blue Frog Toys to discover more about its range of ...

Tags: Blue Frog, Toys

DKL Is Aiming to Make Wonderworld's Tree Plus Project The Biggest Yet in 2013

Apr 24, 2013

DKL is aiming to make Wonderworld's Tree Plus Project the biggest yet in 2013, as it returns for its seventh year. This will be the second year that DKL has been involved with the initiative. It will host the social media campaign for ...

Tags: Toys

Hasbro Saw Its Games, Girls and Pre-School Categories Grow During The First Quarter

Apr 24, 2013

Hasbro saw its games, girls and pre-school categories grow during the first quarter of 2013. Games posted 26 per cent revenue growth year-on-year during the period. Games that grew in the quarter included Magic: The Gathering products, ...

Tags: Toys

The Next Great American Toy:Max Steel

Apr 24, 2013

Head ten minutes south of LAX on the 405, exit at El Segundo and you'll blunder upon a 200,000-square-foot concrete bunker lurking among the strip malls in this seedy bit of Los Angeles County. The low-slung structure, surrounded by a black ...

Tags: Barbie, Toys

Mega Bloks Is Introducing New Products to Its First Builder Pre-School Range

Apr 24, 2013

Construction brand Mega Bloks is introducing new products to its First Builder pre-school range this year. Fresh toys with lights, music and sound will arrive this autumn/winter, as will one of Mega's biggest play-sets to date. Mega ...

Tags: Toys

Jakks Is Celebrating The 30th Anniversary of Its Cabbage Patch Kids Range This Year

Apr 23, 2013

Jakks is celebrating the 30th anniversary of its Cabbage Patch Kids range this year, as the characters return with a 'Memory Lane' marketing and PR campaign. The campaign is designed to reintroduce the collectable range of toys to a new ...

Tags: Toys

Coiledspring Has Grown Its Headcount After Sales of Its Schmidt Puzzle Range Doubled

Apr 23, 2013

Coiledspring has grown its headcount after sales of its Schmidt puzzle range doubled. The firm started supplying the line to UK retail in 2011. The Ligretto and adult jigsaws got off to a strong start, as did the John Deere products, and ...

Tags: Toys

Cut The Rope Toy Range Is on Course to Exceed Retail Expectations and Reach £10m

Apr 23, 2013

The Cut The Rope toy range is on course to exceed retail expectations and reach £10m. Vivid states that within weeks of the launch, special gold collectable figures are achieving 400 per cent of their notional selling price among ...

Tags: Toys, Cut The Rope

Smyths Toys Stores Across The UK and Ireland Are Playing Host to The Stars of WWE

Apr 22, 2013

Smyths Toys stores across the UK and Ireland are playing host to the stars of WWE this weekend with in store appearances from the from the popular wrestlers. The series of appearances kicked off yesterday as WWE veteran Kane and Daniel ...

Tags: Toys

Children's Toy Retailer Letterbox Is Growing Its ECO-Friendly Product Portfolio

Apr 22, 2013

Children's toy retailer Letterbox is growing its eco-friendly product portfolio later this year after a strong response from customers. The firm has stocked a range of eco-friendly wooden toys since 2011, but this is due to expand for ...

Tags: Toys, wooden toys

Jazwares Has Been Appointed by Mojang as a Global Partner

Apr 22, 2013

Jazwares has been appointed by Mojang as a global partner for toys and electronics for the popular Minecraft property. The worldwide deal will pave the way for a full line of Minecraft action figures, plush and paper craft items. Products ...

Tags: Minecraft Toys, paper craft, toy

Lollibop Will Take Place at The Queen Elizabeth Olympic Park in London in 2013

Apr 19, 2013

The organisers of the Lollibop kids' festival are urging "leading children's characters and toy companies" to get involved again this year. Lollibop will take place at the Queen Elizabeth Olympic Park in London in 2013. The family event ...

Tags: Toys

Geomagworld Has Signed up First Celtic Toys and Learning as Its New Distributor in The UK

Apr 19, 2013

The Swiss manufacturer of the Geomag magnetic construction toy, Geomagworld has signed up First Celtic Toys and Learning as its new distributor in the UK. The firm is best known for its Tolo Toys Learning subsidiary. It develops and ...

Tags: Toys, magnetic construction toy

Gibsons Puzzles Played a Starring Role on BBC Two's Coast Last Night

Apr 19, 2013

Gibsons Puzzles played a starring role on BBC Two's Coast last night. One of Britain's more eccentric past-times featured on last night's episode of Coast, as teams took part in the Hell and High Water Jig it competition based in Bognor ...

Tags: Gibsons Puzzles, Toys

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