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Don't Think, Just Do...Join Apple's Orchard

Oct 8, 2016

Apple has a new program to attract marketing talent. It's called "the Orchard." Fact. On its web page, the program's mission statement says: The moment is now. Throw everything you know out the window. All in. Head first. Join the ...

Tags: the Orchard, new program, Apple

Apple Said to Unite Cloud Teams as It Takes on Google, Amazon

Oct 8, 2016

The teams for Siri, Maps, Apple Music and others are reportedly all coming under one roof to help reduce bugs and speed innovation. Apple may be pushing to get its cloud services teams under one roof to help it compete with Google and ...

Tags: cloud services, Apple, Amazon

Google to Apple: It's Your Move Now on VR, Smart Speaker

Oct 8, 2016

Google just ratcheted up the pressure on Apple. For starters on Tuesday, it debuted products Apple lacks -- the Daydream virtual-reality headset, the Google Home digital assistant-powered speaker, the Chromecast Ultra streamer that can ...

Tags: smart speaker, Daydream virtual-reality headset

Apple Named World's Most Valuable Brand (Again)

Oct 8, 2016

Technically Incorrect: In Interbrand's annual survey, Apple stays ahead of Google. Facebook, though, is the fastest-growing brand. Apple is fading. Apple's lost its sense of innovation. Apple misses Steve Jobs. Apple is still the ...

Tags: Apple, Interbrand's annual, fastest-growing brand

The Next iPad Pro Could Make Your Current iPad Pro Feel Slow, Old and Busted

Oct 8, 2016

Apple is reportedly working on the A10X chip, a new super-chip that will likely power the next iPad Pro and blow its predecessors out of the water, according to a rumor post by Dutch tech blog Techtastic. Last year Apple unveiled its iPad ...

Tags: Techtastic, iPhone 6S, A10X chip

Apple Maps Now Shows Amtrak Train Routes Across The Country

Oct 8, 2016

Amtrak just expanded route coverage in the Transit section of the Apple Maps app to include all of the United States. That means Amtrak lines will now show up as an option (along with subways, buses and ferries) if your itinerary is in the ...

Tags: Apple Maps, Amtrak lines

Apple Rumored to Release 3 iPads Next Spring

Oct 8, 2016

In March, Apple released a more portable 9.7-inch version of its powerhouse device, the iPad Pro. But the rumor mill is churning out new speculation that the company may release more iPad Pro models, this time from the Japanese Apple blog, ...

Tags: 9.7-inch version, iPad Pro, True Tone Display

Tim Cook Calls Encryption 'Inherently Great' at Utah Event

Oct 8, 2016

Apple CEO Tim Cook doubled down on his stance on encryption Friday at the Utah Tech Tour, an annual meeting for technology trade group the Utah Tech Council. "We believe the only way to protect both your privacy and safety from a cyber ...

Tags: Tim Cook, encryption, Utah Tech Tour

How to Use The Bokeh Effect on The iPhone 7 Plus

Oct 8, 2016

The upgrade to iOS 10.1 will let Apple's iPhone 7 Plus take full advantage of its dual lens camera to create a greater sense of depth in portraits. The only standout feature on the camera at launch was the 2x optical zoom, which allows ...

Tags: iOS 10.1, iPhone 7 Plus, Bokeh effect

Apple Opens First iOS Developer Academy in Naples

Oct 8, 2016

iOS Foundation Program to Expand Opportunities Across Italy Apple’s first iOS Developer Academy opens in Naples, Italy. Apple opened the first iOS Developer Academy Thursday to train app developers on the world’s most ...

Tags: iOS Foundation Program, academy plan

Apple's Latest AirBag Product, Revealed by Conan O'Brien

Sep 30, 2016

When you heard about it, you were excited. After all, it's not every day that Apple launches a new product. And here was Cupertino filing a patent application for a better paper bag. Now Conan O'Brien claims he's got the exclusive on ...

Tags: AirPodBag, Conan O'Brien

Apple HealthKit Reportedly to Shift From Tracking to Diagnosis

Sep 30, 2016

Apple wants HealthKit to become the central medical analysis tool that doctors and patients have been waiting for, according to Bloomberg. Apple plans to turn HealthKit app bundle into a full-fledged diagnostic tool that interprets ...

Tags: Apple HealthKit

Make a DIY Keychain for Your iPhone 7's Headphone Adapter

Sep 30, 2016

The Lightning-to-3.5mm adapter is important for any iPhone 7 user who wants to use wired 3.5mm headphones. To keep it handy at all times, turn the adapter into a keychain using Sugru. You want to listen to music or watch a video, so you ...

Tags: headphones, adapter

BeatsX Earphones May Be The Cheaper, Better AirPods Alternative You Want (Hands-on)

Sep 30, 2016

The funky wireless AirPods got all the attention when Apple unveiled it alongside the iPhone 7 and 7 Plus on September 7, but it was only part of the company's new headphones lineup. It also showcased three new wireless headphones from its ...

Tags: BeatsX Earphones, AirPods Alternative

Apple 'iPhone 8' Already in The Works, Report Says

Sep 30, 2016

Many Apple fans are still trying to get their hands on a new iPhone 7, but we're already hearing rumors about the iPhone 8. Apple is developing hardware for the iPhone 8, which will be released next year, at an office in Israel, Business ...

Tags: iPhone 8