"We are set to cement our position as a top performing evergreen brand," says Hasbro. New Transformers toys for 2013 are being backed by Hasbro’s largest launch TV/online media spend on the brand to date. The Transformers Prime ...
Tags: Transformers Toys, Toys, Record Ad
Hasbro is offering special Littlest Pet Shop toys exclusively to Toymaster members. Retailers can hand out loyalty cards to customers, which are stamped every time a toy is bought. Once the customer has collected five toys, they'll ...
Tags: Toys Exclusive, Toys, Hasbro
It might be a challenging year for the toy trade, but Harrods’ Toy Kingdom is confident it is about to have one of its strongest 12 months yet. Sales have risen since the London store’s toy area underwent a multi-million pound ...
Tags: Toys, Toys Industry
It took just two weeks for this year's Toymaster show to sell out – beating the record which had been set in 2012, when all space had been filled by the end of January. This time round, however, the organisers revealed in ...
Tags: Toys, toy industry
We may only be half way through 2013, but next year's Toy Fair is already taking shape. Hasbro and Bandai have confirmed they will have high profile 'anchor' stands in the Upper West Hall of Olympia for the 2014 show. The 61st show will ...
Sesame Workshop, the nonprofit organization behind "Sesame Street," collaborated with brand extension agency Parham Santanato to refresh its licensed consumer products packaging worldwide. A key insight drove the redesign: It's the ...
Tags: Package Redesign, Packaging
More than 100 exhibitors took to the Independent Toy and Gift Show last week, in what the organisers said was 'the best show to date'. The event, held at Cranmore Park, Solihull, ran from Tuesday, April 16th until Wednesday, April 17th. ...
Tags: Toys
The smash Beyblade property is spinning back to toy retail. The collector's edition of Nintendo 3DS video game Beyblade: Evolution will include an exclusive, six-piece Wing Pegasus 90WF toy previously unavailable outside of Japan. ...
Hasbro saw its games, girls and pre-school categories grow during the first quarter of 2013. Games posted 26 per cent revenue growth year-on-year during the period. Games that grew in the quarter included Magic: The Gathering products, ...
Tags: Toys
Head ten minutes south of LAX on the 405, exit at El Segundo and you'll blunder upon a 200,000-square-foot concrete bunker lurking among the strip malls in this seedy bit of Los Angeles County. The low-slung structure, surrounded by a black ...
Hasbro has introduced a new Furby MouthOff app which enables fans to talk just like their toy. The app is currently available to download for iOS and Android devices. Users can swap their mouth for a Furby mouth of their choice. They ...
Tags: Hasbro, toy, Android devices
Merger and acquisition activity has been pretty sparse in toy circles in recent times. Back in the 1980s Hasbro snaffled the Playskool and MB companies followed by Kenner Parker Tonka in the 1990s, the same decade in which Mattel flexed ...
Tags: Toys, Toy Industry
Nerf, Hasbro's long-running blaster brand which has typically aimed at the boys market, is now launching a bow especially for girls. The Nerf Rebelle Heartbreaker Bow arrives in the UK and US this autumn, priced at £19.99 RRP. It's ...
At last - the toy shows are all over and we can all get back to doing our normal day jobs. So how did the shows go this year? Well, the general consensus seems to suggest they were steady but nothing exciting emerged. I'm not sure I ...
The 'toys to life' video game category is about to get a lot more interesting, with the announcement that Pokémon figures will enter the fray. First there was Skylanders, then Disney Infinity was announced, and Hasbro has dabbled ...
Tags: toy, Poket Toys