The toy industry will face one of its most aggressive fourth quarter trading periods this year. Retail giants including nationals, grocers and online sites such as Amazon are set to cut toy prices below RRP in a battle for market share ...
Tags: Toys, toy industry, Christmas Toys
Aggressive price cutting happens every Christmas in the toy industry. We know this – before anyone points out that we're maybe stating the bleedin' obvious with this month's cover story. However, no one has ever previously predicted ...
Trading Standards says that sharing of intelligence is key to fighting fakes, as MEP gets behind initiative. A MEMBER of European Parliament is supporting ToyNews’ Fight the Fakes campaign for the prevention of counterfeit toys. ...
Tags: fight the fakes, MP, Toys
LEGO City teams up with Chat magazine for special competition. LEGO City has partnered with women's magazine Chat offering readers the chance to nominate a 'real life hero' to be made into a life-size LEGO statue. For example, the hero ...
Tags: Toys, LEGO Statue
Seventh annual event sees attendance soar by 50 per cent. The UK Games Expo has experienced an attendance increased on previous years by 50 per cent with more smaller traders at the show than ever before. And this weekend ( Friday, May ...
We celebrate the enduring popularity of Barbie and also take a look at how to secure funding for your business. The June 2013 edition of ToyNews is now available to read online and on your iPad. The issue features a celebration of ...
Toys based on the hit Cartoon Network animated show Adventure Time will be distributed in the UK by Character Options. The products will include two-inch blind bag collectable figures (pictured), as well as role-play items and plush toys. ...
Tags: Toys
Nintendo 3DS game to include exclusive metal toy and showcase new TV series. The smash hit Beyblade property is spinning back to toy retail - and publisher Rising Star says Beyblade: Evolution is the 'perfect toy/game product'. The ...
Tags: Beyblade, Game Product, Toys
ToyNews takes a look at some of the coolest R/C and die-cast products to command land, air and water. A range of fully loaded action vehicle toys are screeching into toy retailers this summer. The Revellutions R/C cars are aimed at ...
Tags: action vehicles, die-cast, r/c
Picks up Children's Marketing Initiative of the Year for Universal Pictures home entertainment drive. Mattel's Monster High Ghouls Rule starred at the video industry's BVA Awards, walking away with the accolade for Children's Marketing ...
Tags: BVA, bva awards, mattel, monster high, universal pictures
View ToyNews' image gallery of this year's event in Harrogate. The Toymaster show in Harrogate was another success in 2013, and we were on hand taking pictures of some of the stands, products, characters and activities. View our full ...
Tags: toymaster, toymaster show 2013, Toys
Real life Barbie Dreamhouse gallery comes out on top for the week ending May 24th. Not had time to catch up with the hottest news of the week? Well, read on, because ToyNews has put together the top ten most read stories on the site for ...
"We are set to cement our position as a top performing evergreen brand," says Hasbro. New Transformers toys for 2013 are being backed by Hasbro’s largest launch TV/online media spend on the brand to date. The Transformers Prime ...
Tags: Transformers Toys, Toys, Record Ad
Michael Acton Smith is the founder of top licensed toy property Moshi Monsters, but he’s not content with just one brand. In this exclusive interview, he explains to Dominic Sacco about choosing tablets over toys, eclipsing Star Wars ...
Tags: Michael Acton Smith, Mind Candy, Toys
Mr Moshi on choosing tablets over toys, eclipsing Star Wars and the unstoppable growth of Mind Candy. How many CEOs would willingly cover their face in make-up, drive in a Moshi Monsters-branded car and spend time meeting children and ...
Tags: Mind Candy, Toys, Moshi