Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
McCann’s Irish Oatmeal has launched its redesigned website that incorporates a whole new brand look and layout structured to enhance the consumer experience. The redesigned website includes new features such as: simplified ...
Tags: McCann, Irish Oatmeal, Consumer experience
Dave and Andrea Blunier embarked on a journey with their motorcycles to Rocky Point and struck gold. Dulce Dorado (duel-say) (duh-rah-doe) means "Sweet gold" in Spanish. An award-winning Reposado, infused with natural Arizona honey and ...
Tags: Dulce Dorado, Dave, Andrea Blunier, Rocky Point
Del Monte Foods, a North American food production and distribution company, plans to eliminate the use of hazardous chemical Bisphenol A (BPA) lining in cans used for food packaging. Starting in May 2016, the company plans to commence ...
Tags: Del Monte Foods, BPA, Cans, Food packaging
Petainer, a provider of high performance and sustainable packaging, has expanded its distribution footprint in the US with a new partnership with ProStar Distributing. ProStar will exclusively sell petainerKeg products, targeting ...
Tags: PetainerKeg, Craft beer market, Expansion, ProStar, Foodprint
The Gatorade Company, in collaboration with USA Today High School Sports, named Jayson Tatum of Chaminade College Preparatory School (St. Louis) as its 2015-16 Gatorade National Boys Basketball Player of the Year. "Jayson really deserves ...
Ivy Park, a new activewear brand co-founded by Beyonce, hit the internet Mar. 31 with the release of its website and teaser video accenting different workout looks for women. The apparel will be open to consumers in mid-April 2016. ...
Tags: Ivy Park, Beyonce, Athleticwear Brand
Woolworths is reportedly repackaging more than 900 of its Homebrand products with the "Essentials" own-brand label to counter customer perceptions about their quality. The Homebrand range has annual sales of about $1.4 billion and more ...
Tags: Woolworths, Repackaging, Essentials
Columbia Pacific Advisors said it sold POW Gloves to Rojo Australia, Spacecraft Collective to Omen Longboards and Holden Outerwear to unidentified private investors 30 months after investing $2.5 million in the partnership that used to own ...
Tags: POW Gloves, Rojo Austalia, POW Holdings Brands, D.A, Davidson&Co.
For many Australians, Frosty Boy soft serve ice cream is synonymous with summer days and childhood treats. If Chief Executive Officer Dirk Pretorius gets his way, this connection and affection towards the Frosty Boy brand will become ...
Tags: Frosty Boy, Ice cream, Dirk Pretorius, International expansion
Mead Johnson, the producer of high-quality milk powder for babies and infants, has made the move from a can to IML packaging. Thanks to the top-quality appearance of Metallic IML labels from Verstraete IML, the packaging now boasts a ...
Tags: Mead Johnson, Milk powder, IML packaging
South Wine Company (SWC) has selected SIG Combibloc's packaging and filling technology to pack its Odyssey brand wines. The selection is a part of SWC's plan to move from glass bottles to a 1,000ml combiblocSlimline carton pack for ...
Tags: South Wine Company, SWC, SIG Combibloc's packaging, Odyssey brand wines
BPI Sports, a sports nutrition company, has announced that it will no longer be utilizing the services of 3rd party distributors. BPI Sports will instead be utilizing their own current infrastructure to distribute straight to retail. This ...
Tags: BPI, BPI Sports, Sports nutrition company, 3rd party distributors
Unilever is rolling out 17 new frozen treats in 2016 across five of its ice cream brands – Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Popsicle. Each brand is scooping out a delicious assortment of popular flavors and ...
Tags: Unilever, Frozen Treats, Breyers, Good Humor, Klondike, MAGNUM, Cream
Flowers Foods is voluntarily recalling Cobblestone Bread Co. Wheat English Muffins with the UPC # 0 72250 01316 1 and best by dates of October 28, 2015 through April 10, 2016 because they contain undeclared milk. People who have allergies ...