Staedtler's summer back-to-school (BTS) campaign includes a 30-second cinema commercial in 2D and 3D, digital panel advertising in-cinema and a national consumer promotion. The in-cinema campaign will commence on Boxing Day, the biggest ...
Tags: Staedtler, Office Bang, office supply, tradition graphite pencils
Progress has been steady for the Galway-based Bábógbaby so far. The company was created in 2010 after Adrian Devane and his wife couldn't find a toy to help teach their children Irish. The result was ...
Tags: teddy bear, toy, TV series
Calvin Klein Underwear(CKU),a division of The Warnaco Group Inc and Calvin Klein Inc,a wholly owned subsidiary of PVH Corp,announced that this year marks the 30th anniversary of the Calvin Klein Underwear brand. Since its introduction as ...
Tags: Calvin Klein Underwear, Warnaco Group, Calvin Klein Inc, PVH
Tefron announced that on September 27, 2012, the Company approved a licensing agreement with X-Technology Swiss Research & Development AG ("XTS") in which Tefron has been granted exclusive rights to manufacture, market and distribute XTS ...
Tags: Sportswear, Tefron, sports clothing, socks, intellectual property
Online games developer Zynga, the minds behind addictive Facebook-driven titles FarmVille and CityVille, has acknowledged it faces tough times ahead as its annual earnings report rolls around. With the San Francisco-based company's shares ...
A recent independent study of LTE coverage within four U.S.cities showed Sprint's networks lagging far behind those of both Verizon Wireless and AT&T. In comprehensive testing in Dallas,Fort Worth,Kansas City and Atlanta in mid-August and ...
Tags: LTE coverage, Sprint, Verizon Wireless, AT&T, Schlageter
As it continues to face post-IPO monetisation challenges,Facebook has now taken the step to allow ordinary users the opportunity of paying to promote their own posts on the social networking site. Similar to a scheme launched in May that ...
Tags: Facebook, ordinary users, US, Facebook's website
A U.S.federal judge has asked for more information to plan an evidentiary hearing concerning the fate of terabytes of data held in limbo since the shutdown of the Megaupload file-sharing site. U.S.government prosecutors and Kyle Goodwin ...
Tags: EFF, Government, Data
Printable LED optics wins innovation prize 04 Oct 2012 Frost&Sullivan recognizes Luxexcel for"pioneering"manufacturing approach Luxexcel's technology provides the system integrator with flexibility.Market analyst company Frost&Sullivan ...
Johnston Press has mobilised its field sales team using Salesforce.com running on iPads to reduce the need for staff to come into the office. The regional newspaper company, which publishes across the UK and in the republic of Ireland, is ...
Tags: iPads, office, newspaper company, digital media company
US-based Kraft Foods is split into two independent companies and both the firms will start trading on the Nasdaq as separate entities from today. Mondelez International will trade on the Nasdaq under the ticker'MDLZ',while Kraft Foods ...
Tags: independent companies, separate entities, advertising, brands
IDG News Service - Toyota is demonstrating a new single-seater concept car at this year's Ceatec electronics show that works as a giant extension of the driver's smartphone. The company's "Smart INSECT" vehicle has a pad in its dashboard ...
Tags: Ultimate, Smartphone, Mini-Car
Digital word of mouth provides the most effective advertising,and businesses with a presence on three or more social networks have 50 per cent better user engagement than others. Further reading Facebook:Mobile is our'Home Alone'moment ...
Tags: Oracle OpenWorld, Digital word of mouth, most effective advertising
Facebook has acknowledged the perceived difficulties it is having monetising its mobile platform,but has claimed that it benefits advertisers more than any of its other channels. Matt Trainer,manager Facebook PMD(Preffered Marketing ...
Tags: Facebook, home Alone Moment, monetising its mobile platform, Matt Trainer
Kraft Foods is launching Cadbury Crispello in the UK in order to woo women who have cut down on chocolate bars. The company will support Cadbury Crispello, the UK subsidiary's first countline since the 1990s, with a GBP7m (US$11.3m) ...
Tags: Kraft Foods, chocolate bars, chocolate, creamy, wafer, dairy