Mountain Dew is set to reintroduce Mtn Dew Baja Blast, a tropical lime flavored beverage, in the US. Mtn Dew Baja Blast was introduced 11 years ago exclusively at Taco Bell in the US. It will be reintroduced on 20 April 2015. The ...
Tags: Mountain Dew, Mtn Dew Baja Blast
Singapore's Nanyang Technological University (NTU) has selected NXP Semiconductors to set up a S$22m ($16.2m) smart mobility test bed at the campus, to accelerate introducing life-saving vehicle communications. The move will support ...
Indian mobile commerce platform Paytm has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space. Paytm is an associate sponsor on Sony and is also the ...
Tags: mobile commerce, Paytm
Nepa, a Korean marketer of outdoor apparels plans to achieve revenue of 1.3 trillion won or $1.2 billion from the domestic as well as overseas markets by 2020 through aggressive marketing. President of Nepa, Park Chang-Kun while ...
Tags: Outdoor Apparel, Nepa
Politecnico di Milano, the largest technical university in Italy, has selected DesignConcept, design and product development software, and Diamino, the marker-making software by Lectra, the world leader in integrated technology solutions ...
Tags: soft materials, technical textiles, composite materials
According to PPG, contractors can now achieve invisible wall repairs in less time than traditional hopper gun repair methods with the HOMAX line of PRO GRADE wall textures products for orange peel and knockdown surfaces. Combining the ...
Florida Tile's newest product, Thinner, is a large, thin, porcelain tile as little as 3mm thick, with multiple benefits for new construction and makeovers, according to the company. “Thinner is created with the latest technology ...
Tags: Florida Tile, Tile
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this ...
Peregrine Semiconductor Corp of San Diego, CA, USA – a fabless provider of radio-frequency integrated circuits (RFICs) based on silicon-on-insulator (SOI) – has launched two UltraCMOS RF switches that expand its existing ...
India-based Mother Dairy Fruit & Vegetable is eyeing to tap the INR5bn ($80m) dairy whitener market in the Northeast region of the country with the launch of its brand ‘Dailycious’ in Guwahati. The company will compete with ...
Tags: Mother Dairy, dairy products
Luxco, a US-based producer, importer and marketer of beverage alcohol products, has launched Blood Oath Kentucky Straight Bourbon Whiskey, which is the first from the premium bourbon series, Blood Oath. The introductory vairant is named ...
Tags: beverage alcohol products, Luxco, drink
A.T.E. Enterprises Private Limited (ATEEPL), a marketer of textile machines has partnered France based Superba S.A.S for marketing their saturated steam continuous heat-setting process of BCF carpet yarn. With 35 years of experience ...
Tags: ATEEPL, textile machines, BCF carpet yarn
Asia’s largest international flooring show gathered the industry in the heart of one of the most attractive markets – China – on March 24-26, 2015 and statistics tell a successful story. A total of 1,275 ...
Tags: flooring show, DOMOTEX asia, CHINAFLOOR 2015
New Zealands tightens marketing restrictions for infant formula The New Zealand government’s Commerce Commission has authorised the Infant Nutrition Council’s (INC) new Code of Practice incorporating restrictions on ...
Fanta Sour Watermelon relaunch is a social media case study Coca-Cola South Pacific says that the relaunch of its Fanta Sour Watermelon flavour in Australia is a response to requests on social media by fans of the flavour. In ...
Tags: Fanta Sour Watermelon, Coca-Cola, Food