John Laurie speaks candidly about his company’s growth over the years. As with most companies that have grown, there have been some hard lessons to learn, but those have laid a strong foundation for the Jack Laurie Group, which at one ...
The labels of the #MyFamilyCan range by Goulburn Valley, Ardmona and SPC now show off the local growers and farmers who produce the food within. SPC and its advertising agency, Leo Burnett Melbourne came up with the idea to ...
Tags: Australian produce, families shop, Packaging
Kolkata based Dollar Industries has launched a new range of stylish gym vests, Bigboss Gym vest woven from 100 per cent combed cotton. According to a Dollar Industries press release, the gym vest has illustrative features such as super ...
New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features ...
“We’re seeing that people are trying to collect the whole range of pups, so the collectables are selling extremely well.” Despite the toys only having landed on shelves a few months ago, Paw Patrol is already Spin ...
Tags: Paw Patrol, Brand, Toys
French Can-Dom has released its range of silicone lid for aluminum cans in the US and European market. The new lids are claimed to prevent beverage spillage from the cans and also address the problem of leakage. Created by a French ...
Wubble Bubble Ball and Phlat Ball see boost after first week of advertising. Vivid is celebrating after its latest outdoor toys - Wubble Bubble Ball and Phlat Ball - saw a huge boost in sales following their first week of advertising. ...
Tags: Vivid, Wubble bubble ball, Toys
Net sales for the fourth quarter ended December 31, 2014 at NYSE listed clothing distributor and retailer, American Apparel, Inc were down 9 per cent year over year. Net sales for the fourth quarter of 2014 declined 9 per cent from the ...
Tags: American Apparel, clothing
The company believes a committed in-store display can provide "an invaluable incremental revenue stream for retailers". Panini believes a dedicated approach to in-store displays is key to making a success of collectables. The firm ...
Tags: Panini, Hot collection, Toys
Two billion people use a Unilever product on any given day. Last year, Unilever spent $7.6 billion on brand and marketing activities. For a long time now, Unilever has been promoting its socially responsible side beneath the sound of its ...
Tags: Unilever product, packaging
Creative agency Haygarth has launched an integrated advertising campaign for homewares website Casafina, which celebrates the uniqueness of individual interior style. Running across TV, print and online, the new Room to Be Different ...
In the early 80s, a young Ogilvy & Mather art director, John Curran, was feeling a long way from home. He’d been in Australia for many months, but his girlfriend had just arrived with a lot of his memories in her suitcase. He ...
From its beginning as a graphic arts company called EskoArtwork, Esko has built itself into the leading global player in packaging production and supply chain solutions, with its headquarters in Gent, Belgium, and R&D and manufacturing ...
Tags: Esko, manufacturing facilities, Packaging
Nike Inc. reported earnings rose 16.0 percent in its third quarter ended Feb. 28, to $791 million, or 89 cents a share, versus Wall Street's consensus target of 84 cents. Sales rose 7.0 percent to $7.46 billion. Sales on a currency-neutral ...
Tags: Nike, Earnings, Sporting Goods
Lay it or Break it is being backed by a comprehensive advertising campaign commencing July. Sambro has detailed its ongoing marketing plans to support its new games lines throughout 2015. The firm's new games range includes Lay it or ...
Tags: Sambro, Lay it or Break it, Toys