Inspired by the hit animated series of the same name, the line-up features the monster truck Blaze and his eight-year-old driver AJ, alongside the show’s cast of characters. Toys R US has become the first retailer to secure the ...
Tags: Monster Machines Toys, Toys
Sales of Hot Wheels and Matchbox brands grow by 10 per cent in first quarter results. Mattel’s worldwide net sales have enjoyed a five per cent increase in constant currency, following ‘steps taken to implement a rapid ...
Leading UK toy retailers launch their special Easter promotions as experts predict a 4.7 per cent surge in footfall this weekend. UK toy retailers are springing into the Easter Weekend with holiday sales running across the likes of The ...
Tommy’s Charity funds research into stillbirth, premature birth and miscarriage. With over 2.5 million votes from parents across the UK, Fisher-Price has scooped the Best Baby Toy Brand award at this year’s Tommy’s ...
Tags: Fisher-price, Tommy's Awards, Toys
DC Entertainment is launching a series of animated movies and shorts inspired by Mattel and Fisher-Price's popular toy lines. DC Entertainment is to launch a series of animated movies based on its popular Justice League toy lines from ...
Tags: toy lines, companion app, Toys
Firm will follow a strong 2014 with an action packed 2015 as the brand celebrates turning 70 with a raft of new product launches. Mattel's Thomas & Friends brand has enjoyed significant growth this year, ahead of a 2015 brimming with ...
Pop star co-developed six products in the upcoming First Steps collection. Pop star Shakira has teamed up with Mattels' Fisher-Price brand to launch a line of baby toys. The brand's First Steps collection of toys will launch in November ...
LEGO, Loom Bands and Frozen all predicted to bring a merry Christmas for the toy retail giant. Toy retail giant, Smyths Toys Superstores has revealed its Top Ten Toys prediction list for this Christmas. While the list features some old ...
Tags: LEGO, Toy, Christmas Toy
Fisher-Price has launched its seven figure Discover Your Way campaign, designed to tell parents that there's no right or wrong way for a child to play. The campaign will be launched with a prime time slot during ITV’s Emmerdale on ...
Tags: Fisher-Price, Your Way Campaign, Toys
The campaign features its own Discover Play channel, offering reviews, images, videos and more. Fisher-Price has teamed with the parenting website, MadeForMums for its new Discover Play campaign. Celebrating the various ways children ...
Tags: Fisher-Price, Madeformums, Toys
Campaign aims to convey the 'developmental benefits of Fisher-Price toys for this age group.' Fisher-Price is helping parents celebrate the milestone of a 1st Birthday with a new extensive marketing and PR campaign. The campaign aims ...
Tags: Fisher-Price, 1st Birthday Campaign, Toys
New technology sees toys adjust to suit three different levels of development: Explore, Encourage and Pretend. Fisher-Price has welcomed Smart Stages technology to a line of its infant toys. The content of Smart Stages toys adjust to ...
Tags: Fisher-Price, Smart Stages, Toys
Range inspired by DC Comic Super Heroes will make its German debut later this year Warner Bros Consumer Products has confirmed that Fisher Price will be launching its popular range DC Super Friends Imaginext toys across Germany. The ...
Tags: TOYS
Ahh, the first year of a baby's life—the milestones, wonder and joy. They learn to sit up, crawl and some walk. But how about playtime in their bouncy seat with an iPad and some cool apps? Fisher-Price is selling a baby bouncy seat ...
Tags: iPad Bouncy Seat, Daily Use, baby's Seat
Tesco's bargain-tastic Hudl 7-inch tablet seems to be going great guns, selling 35,000 units in its first two days alone after release in the UK. It's cheap - coming in at just £120 (or £60 if purchased with specific Tesco ...
Tags: Tablet, Computer Products