Toy Line articles & resources on Made-in-China.com

Saban Brands Kicks off UK Toy Launch for Cirque Du Soleil Junior - Luna Petunia

Sep 28, 2017

Funrise Toys has been appointed as global master toy partner for the pre-school show. Saban Brands has detailed the UK launch strategy for the first line of toys inspired by pre-school property, Cirque du Soleil Junior – Luna ...

Tags: Funrise Toys, Toys

Netflix's True and The Rainbow Kingdom Inspires Toys

Aug 22, 2017

The Toy State has been appointed master toy licensee for the property. Netflix Original’s pre-school series, True and the Rainbow Kingdom, has gained a new master toy licensee in the form of Toy State. In a deal brokered by Guru ...

Tags: Netflix, Toys

Spin Master Announces Rusty Rivets Toy Line in The US

Jul 24, 2017

The firm is set to launch an easy-to-build, preschool toy line for its latest show, broadcast on Nickelodeon. Spin Master has announced the launch of a new toy line in the US based on its entertainment brand Rusty Rivets, currently ...

Tags: Spin Master, Rusty Rivets

Hasbro Carves New Adventure-Figure Category as Disney Launches Star Wars Forces of Destiny Franchise

Apr 14, 2017

Star Wars Forces of Destiny will feature an original series of animated shorts, each exploring new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano and more. The new stories will also be ...

Tags: Hasbro, Star Wars

Rainbow Rangers Taps Fisher-Price for New Toys

Feb 13, 2017

Fisher-Price will develop a range of pre-school items, including plush, vehicles, dolls, play-sets, musical toys and more. Genius Brands has snapped up Fisher-Price as master toy partner for the company’s pre-school series, Rainbow ...

Tags: Fisher-Price, musical toys

US: Spin Master and Rube Goldberg Partner for New Toy Line

Jan 16, 2017

The new STEM toy line will be available exclusively at Target. Spin Master is to team up with Rube Goldberg, Inc to produce a line of STEM toys, available exclusively under the Wonderology Science Brand at US retailer Target. The ...

Tags: STEM toys, toys

US: TPF Toys to Expand Splashlings Into Apparel, Bedding and Food

Oct 9, 2016

From the mind of Pound Puppies creator Mike Bowling, Splashlings is a collectable toy line set in the world of mermaids. TPF Toys and Shaftesbury/Smokebomb have launched a US licensing push for its latest toy property, Splashlings. From ...

Tags: TPF Toys, Splashlings, Mike Bowling

US: Moose Toys' First Shopkins Golden Ticket Winner Named

Oct 9, 2016

Eight year old Sophie from Portland, Oregon beat the one in 1.3 million odds to find the first if five Shopkins Golden Tickets hidden across the country. The first winner of Moose Toys’ national hunt for a Golden Ticket trip to the ...

Tags: Moose Toys, Golden Ticket, Shopkins

Fast & Furious Director to Helm Mattel's Hot Wheels Movie

Oct 9, 2016

Hot Wheels will be Mattel's second big screen venture of recent times, following Max Steel. Justin Lin, the director of Fast & Furious and Star Trek Beyond, has signed a deal to develop, direct and produce a Hot Wheels movie. Based on ...

Tags: mattel, hot wheels, fast&furious, hot wheels movie

US: Rainbow Names Auldey Toys as Master Toy Partner for Regal Academy

Sep 27, 2016

Under the partnership, Auldey Toys will launch a full line of fashion dolls and playsets, spanning 14 skus across seven assortments. European animation studio Rainbow has named Auldey Toys of North America as the US master toy licensee ...

Tags: Auldey Toys, Rainbow, Regal Academy, master toy partner

Hasbro's Beyblade Burst Line to Hit Europe in 2017

Sep 13, 2016

The initial line will consist of customisable Beyblade Burst tops with interchangeable components, plus a Beyblade Burst Beystadium and Beyblade Burst Epic Rivals Battle Set. Hasbro has teamed up with Sunrights and d-rights Inc to launch ...

Tags: Hasbro, Beyblade Burst toy line, digital app

US: Star Wars, and Dreamworks' Trolls to Deliver Record Toy Sales This Christmas

Sep 6, 2016

US toy sales rose seven per cent in 2015, fueled by the Star Wars franchise while The NPD Group reveals toy sales are already up the same percentage in the first six months of this year. Blockbuster movies including Rogue One, ...

Tags: US toy sales, NPD, blockbuster movies

ITVS GE Readies Thunderbirds Are Go Toy Launch Across Europe

Aug 24, 2016

The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys's properties. ITV Studios Global Entertainment has detailed its plans to launch Thunderbirds ...

Tags: ITVS GE, Thunderbirds Are Go

Mattel Named Master Toy Partner for Fast & Furious Franchise

Jun 23, 2016

The firm will deliver a line of vehicles and play-sets to coincide with the release of Fast & Furious 8 in 2017. Mattel has been named the master toy partner for the Hollywood movie franchise, Fast & Furious. The move comes as ...

Tags: Fast&Furious, toy line

Kickstarter Project Pocket Racing Will Revolutionise The Toy Industry

Apr 22, 2016

The toy line combines traditional play and toy car collecting with AR digital gaming as players race cars on an iPad and watch them react in the real world. A new Kickstarter project that combines toy car collecting with video gaming is ...

Tags: Kickstarter, Pocket Racing

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