Leading puzzle-maker Gibsons has joined forces with Rubik's Cube to produce a new 500-piece puzzle based on the iconic '80s toy. As the latest addition to Gibson's Iconic Brands Collection, Rubik's joins the likes of Marmite, VW and ...
Toys R Us is harnessing the power of augmented reality to help bring the ailing retailer from the brink of bankruptcy, it has been revealed. In the midst of its ongoing financial struggles, CEO Dave Brandon has detailed the ...
The new initiative is pitched as an evolution of the brand's values which will focus on allowing kids to organise their own play. Toys R Us has unvieled a rebranding of its core values, with the new 'Today We Play' programme. The new ...
Funrise Toys has been appointed as global master toy partner for the pre-school show. Saban Brands has detailed the UK launch strategy for the first line of toys inspired by pre-school property, Cirque du Soleil Junior – Luna ...
Tags: Funrise Toys, Toys
With the release of Luvabella and Luvabeau, Spin Master remains at the forefront of innovative toy technology and trends,’ says Spin Master’s Ben Gadbois. Since its release, Spin Master has enjoyed buyont sales with its ...
Tags: Spin Master, Dolls
BTHA's Rebecca Deeming gives us the lowdown on the latest issues facing the toy industry. It’s been a busy last month for the BTHA having held our second BTHA Training Hub seminar for members, taking on the topic of Tackling Modern ...
Tags: Toy Fair 2018, Toy Safety
Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys. Expansion into new international ...
The agreement between Character and the global master toy licensee, Wicked Cool Toys based in the US, will see action figures, playsets, plush, role play and more based on the hit Pokémon animated series, join the firm’s ...
Tags: Wicked Cool Toys, Toys
The firm is set to reveal the latest innovation in the Hatchimals line at the annual event. Spin Master is set to reveal the next innovation in the Hatchimals line with its annual promotional event Hatchimals Day. The event, set to take ...
Tags: Spin Master, Hatchimals
The toy firm will unveil its Hot Wheels R/C Bladez Drone Racerz and Star Wars inflatables, including new character BB-9E. Bladez Toyz is showcasing its final packaging and vehicle design for the new Hot Wheels R/C Bladez Drone Racerz at ...
Tags: Bladez Toyz, Star Wars inflatables
The Laser X infrared gaming experience is expected to be one of the most in-demand toys for the Christmas season. Character Options has reported an excellent performance for its infrared real-life gaming experience Laser X, with the game ...
Tags: Laser X infrared gaming, toys
Toy franchises including Merrythought Bear, Meccano, Action Man and Hornby Dublo trains are back, in stamp form. Royal Mail has announced plans to immortalise some of the most popular toy brands of the last 100 years in stamp form, with a ...
Tags: Children's Toys, Toys
Terminator and Game of Thrones have all inspired board games, taking the property from the big screen and applying it to a humble game. Here, Nicki Gumbrell, sales director at Gibsons, reviews why TV and film has such a huge presence in the ...
Tags: Terminator, Game of Thrones
Based in Everett, the Funko HQ store boasts all maner of licensed goods from plush toys and collectables to handbags and backpacks. Funko has opened the doors to its first retail store, located in Wetmore Avenue in Everett, US. The ...
The toy firm is making an official commitment to develop new toys that have been inspired by children through a series of monthly competitions. Children will play a fundamental role in the inspiration of all Lottie Dolls products in the ...
Tags: Kids, Lottie Dolls