Asobi has announced a new distribution deal with French toy brand Vilac and its two sister companies. The new agreement will introduce a variety of 'high quality dolls' to the UK market. Petitcollin, one of the sister companies, has ...
This Easter Asobi extends its portfolio with the introduction of EGG Helmets. A collection of customisable, multi-sport head wear, EGG Helmets uses its patented technology to deliver a snug yet flexible safety helmet. Available in a ...
Tags: Toys, Sporting Goods, Helmets
Dolls today are enjoying a huge resurgence in the toy and gift sector and are firmly in the forefront of everyone's minds for 2013. NPD released statistics in September 2012 stating that sales in the girls sector were up from the ...
Asobi has announced it has exclusive distribution rights for a brand new baby walker. Didicar's new product, the Walk 'n' Ride, is a unique baby walker that doubles up as a ride-on, designed to provide support and stability to babies ...
Tags: asobi, didicar, baby walker
Asobi is distributing a new Seedling Pocket Money range to UK toy retail. The firm first introduced Seedling to the UK and Ireland last year. Products in the new Pocket Money offering range from 69p to £8.50. They include spitting ...
Tags: Asobi, toy retail, toy industry
The UK toy trade wants its annual awards ceremony overhauled. ToyNews received feedback from 30 toy firms, many of which called for better recognition for smaller brands, as well as a tweaked format and product reviews process. ...
Asobi is looking to continue its successful run well into 2013, adding French brand Vilac to its portfolio. The exclusive distribution deal covers the UK and Ireland and also includes Vilac's sister companies, Jeujura and Petitcollin. ...
Toy supplier Asobi is inviting retailers to meet well-known teddy bear designer Rikey Austin at Spring Fair. Asobi is the UK distributor for Alice’s Bear Shop and exclusive supplier of the complete range of bears and story books in ...
Tags: Teddy, Toys, Spring Fair
Mattel 01628 500 000 Mattel had two of the top five family games last year, according to NPD December 2011 data, and Uno was the number one card game. This season it has a number of fresh products, including Chameleon Crunch, which ...
Tags: Sector Guide, Puzzles, Games
How did you come up with the Slow Toy concept? What inspired you? I’ve got a strong feeling about what I would call the ‘slow toy’. It’s a concept that was introduced to me when I went to France and met a lady ...
Tags: Thierry Bourret, Interview, slow toys