Longtime Firestone marketing executive Michael Connor of Akron, Ohio, and Vero Beach, Fla., passed away on July 12, 2014, after a short illness. He was born on April 11, 1933, in Cuyahoga Falls, Ohio. He earned a journalism degree from ...
Tags: Michael Connor, Die, Auto Parts
The World Cup is coming!This quadrennial festival will undoubtedly become the best marketing gimmick to many businessmen ,they desire to have a "free ride" of the World Cup, and successively introduced a marketing campaigns which fit for ...
Tags: Office Supplies, Stationery
Adidas re-organizes its basketball division by shifting the former VP global basketball,Lawrence Norman, to South Europe where he will serve as managing director. Chris Grancio, head of global basketball sports marketing, is managing the ...
Tags: Adidas, Asics America
Lawrence Norman, former vice president of Adidas Global Basketball, has been named Adidas South Europe managing director. Zion Armstrong, formerly managing director of Adidas Group South Korea, as Adidas Brand director in North America. ...
Tags: Adidas, Basketball Leadership
US wholesale sporting goods market sales rose 2.8% in 2013 and are nearly 14% since 2009 when they were $71.6 billion. Report findings are reached by Sports Marketing Surveys USA, derived from a combination of aggregated quantitative data ...
The sports and fitness industry grew 2.8 percent in 2013, representing $81.4 billion in wholesale sales in the United State, according to the 2014 Manufacturers’ Sales by Category Report published by the Sports & Fitness Industry ...
Tags: Sports, Fitness Industry
Nexen Tire Americas Inc. says it is dramatically stepping up its marketing efforts in the U.S. by entering into new official partnerships with the Texas Rangers and the Los Angeles Angels. In partnership with the Texas Rangers, the Nexen ...
Tags: Tire, Tyre, Auto Parts
Adidas has extended its endorsement deal with star Portland Trail Blazers guard, Damian Lillard. "Adidas has been great to me over my first two seasons," Lillard said in a statement. "I've had the opportunity to wear a lot of great ...
New Balance announced the signing of their latest Team New Balance triathlete, reigning ITU World Champion Non Stanford. Together with fellow Team New Balance triathlete Lukas Verzbicas, they represent two of the top triathletes in the ...
Tags: Sporting Goods, Recreation, Sport brand
Yokohama Tire Corp. has signed a multi-year agreement with the Robert Trent Jones (RTJ) Golf Trail to be the title sponsor of the Ladies Professional Golf Association (LPGA) tournament in Prattville, Ala. The 2014 tournament will be held at ...
Tags: Tire, title sponsor
Colo-Colo and Under Armour unveiled the team's new Under Armour kits for the upcoming season. The unveiling also serves as the official announcement of the brand's global partnership and technical sponsorship of the most successful club ...
Tags: Football Club Kit, Apparel
New Balance announced that Mark Coogan will join the running sports marketing team at the brand's corporate headquarters as a full time associate, effective Jan. 15. From his most recent position as head women's cross country coach at ...
Tags: New Balance, Marketing Team
Brooks Running Company added Olympian Nick Symmonds to its roster of sponsored athletes. Symmonds joins the Brooks Beasts Track Club (TC), a middle distance, Seattle-based training group formed last year by Brooks to set a new standard for ...
Tags: Brooks Running Company, Nick Symmonds, sponsored athletes
Puma announced a new long-term partnership with the Mario Balotelli. The Italy Striker becomes the latest sporting sensation to join Puma's family of star players and athletes that includes Usain Bolt, Sergio Agro, Cesc Fregas, Marco Reus, ...
Tags: Apparel, Puma, Sports Apparel
American Tire Distributors Inc. (ATD) recently opened a distribution center in West Palm Beach, Fla. It is the company's 108th D/C in the United States. ATD also has 24 distribution centers in Canada. Based in Huntersville, N.C., ATD is ...
Tags: tyre, tire, auto parts