Head North America promoted Jon Rucker to SVP sales/marketing for Head USA Winter Sports. “Jon’s leadership has propelled our U.S. Winter Division to new heights. 2014 was a record year for us,” stated Kevin Kempin, ...
Brooks Running Company added Olympian Nick Symmonds to its roster of sponsored athletes. Symmonds joins the Brooks Beasts Track Club (TC), a middle distance, Seattle-based training group formed last year by Brooks to set a new standard for ...
Tags: Brooks Running Company, Nick Symmonds, sponsored athletes
In May 2000, after public input, the Federal trade Commission (FTC) staff issued the initial Dot Com Disclosures guide to show how the Commission's consumer protection statutes, rules, and guides apply to online advertising and sales and ...
Tags: FTC, Federal trade Commission
The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past. The move represents Boardman's intention to get serious about the U.S. market ...
Tags: bike, Transportation
Editor's note: The following piece was written by Tom Demerly, writer and photographer for Felt Bicycles, for his blog. It has been edited for length. Poorly administered sponsorships are like showing too much cleavage at a dinner party. ...
Tags: Felt Bicycles, administered sponsorships, Low-level sponsorship