Ecommerce analytics firm Profitero has found the construction toy firm is still number one with consumers. LEGO is the brand leading the ‘most wished-for’ product list in the toys & games category online running up to the ...
Zuru's cubes will be adorned with the stylised faces of Captain America, Hulk, Iron Man and Spider-Man. Zuru Toys has partnered with Marvel for a collection of fidget cubes, themed after the brand's slate of superhero characters, with the ...
Tags: Zuru, Cube Collection
For more than a decade, ICTI Care has worked with the global toy industry to ensure that toys are manufactured responsibly and ethically, protecting the rights and well-being of millions of toy factory workers. ICTI Care and the Toy ...
Tags: Toy, toy industry
NPD has declared the Spin Master and Nickelodeon property the hottest toy property of last month as Sea Patrol continues to hit sales high notes. PAW Patrol has been named the number one toy property for the month of September, according ...
Tags: Spin Master, Toy
Toy suppliers have stopped deliveries to the UK arm of Toys R Us over fears the financial struggles of its American company could leave them out of pocket. Despite the retailer insisting last month that it was ‘business as ...
Toys R Us is harnessing the power of augmented reality to help bring the ailing retailer from the brink of bankruptcy, it has been revealed. In the midst of its ongoing financial struggles, CEO Dave Brandon has detailed the ...
The new initiative is pitched as an evolution of the brand's values which will focus on allowing kids to organise their own play. Toys R Us has unvieled a rebranding of its core values, with the new 'Today We Play' programme. The new ...
Funrise Toys has been appointed as global master toy partner for the pre-school show. Saban Brands has detailed the UK launch strategy for the first line of toys inspired by pre-school property, Cirque du Soleil Junior – Luna ...
Tags: Funrise Toys, Toys
BTHA's Rebecca Deeming gives us the lowdown on the latest issues facing the toy industry. It’s been a busy last month for the BTHA having held our second BTHA Training Hub seminar for members, taking on the topic of Tackling Modern ...
Tags: Toy Fair 2018, Toy Safety
Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys. Expansion into new international ...
Rockpool will represent hit pre-school property Super Wings across all categories in the region. Alpha Animation & Toys has announced the appointment of a new exclusive UK licensing agent in the form of Rockpool Licensing, which will be ...
Tags: Alpha Animation, Toys
The agreement between Character and the global master toy licensee, Wicked Cool Toys based in the US, will see action figures, playsets, plush, role play and more based on the hit Pokémon animated series, join the firm’s ...
Tags: Wicked Cool Toys, Toys
Disney's London showcase highlighted products ranging from toddlers to adults, with new items in the Disney, Marvel and Star Wars ranges. Disney hosted its Christmas showcase in London today, highlighting a vast range of products targeted ...
Bandai partnered with the UK's number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of ...
Tags: Bandai, Miraculous toys
The toy firm will unveil its Hot Wheels R/C Bladez Drone Racerz and Star Wars inflatables, including new character BB-9E. Bladez Toyz is showcasing its final packaging and vehicle design for the new Hot Wheels R/C Bladez Drone Racerz at ...
Tags: Bladez Toyz, Star Wars inflatables