The Google Cardboard-like goggles will be able to be assembled from the Happy Meal packaging, allowing kids or parents to place a mobile phone within to experience VR. Virtual Reality is continuing its play for the toy space as McDonald's ...
Tags: McDonald's, Meal Boxes
As part of the whole toys-to-life UK market in Q4 2015, the video game had 52.8 per cent value share. LEGO Dimensions has been performing better than expected in toy retailers big and small, Warner Bros has told ToyNews. The game, which ...
Tags: Toy Retailers, LEGO Dimensions
The company's new branding and POS, which was first unveiled at London Toy Fair, will be available from July. Schleich has revealed it is increasing its retail support for 2016 with new branding and POS, as well as in-store activities. ...
Tags: Retail, Schleich, New branding
Lee-Anne Neale will be joining the company, where she will help to drive business with independent, online and major retailers across the company's portfolio of products. KD UK is welcoming its latest recruit to its toy team, with the ...
Tags: Sales manager, Appointment, KD UK, Lee-anne neale
The hand-painted figures feature characters including Judy Hopps, Nick Wilde, Chief Bogo, Mr Big, Flash and Finnick. With the upcoming release of Disney’s new animated film Zootropolis March 25th, toy firm Marbel has just dropped ...
Tags: Marbel, Disney, Zootropolis, Toyfigures
The new range will feature six characters to collect including Mia, Twinkle Star and others from the hit online series, each featuring four nursery rhymes to sing. KD UK has been named the exclusive UK distributor for a line of plush ...
Tags: KD, Little Baby Bum, Surge licensing
‘I´m happy to know that this app will be an instrumental tool to parents and teachers who would like resources, tips and suggestions on ways to stimulate their children in all stages of development,´says Shakira. Toy ...
Tags: Fisher-Price, App, Shakira, Grow parenting app
"Their commercial success, coupled with their commitment both individually and collectively to extensive charitable work, makes Richard King, Joe Kissane, Jon Diver and Kiran Shah very deserving recipients of the BTHA Lifetime Achievement ...
Tags: Character Options, BHTA, Toy industry day
The toy line spans a nightlight, tummy mat and boppers. Following the release of the Teletubbies series on CBeebies, Bladez Toyz has unveiled its line-up of goods, which the firm says is going to be its ‘biggest success so ...
Tags: Toys, Retail, Bladez Toyz, Teletubbies
Back to matters on the small screen, over 12.5 million viewers have tuned into the Teenage Mutant Ninja Turtles animated series since its debut in 2012. As both the series and toy line are intrinsically linked, ToyNews looks at how this ...
Tags: Nickelodeon, Turties, TMNT, Interview, Animation
Von Walter joins the toy giant from Best Buy where she was vice president of communications and public affairs. Toys R Us has appointed a new executive vice president of global communications and public relations in the form of Amy von ...
Tags: Amy Von Walter, Toys R Us, Dave Brandon
Having just celebrated its fourth birthday, Captain Neil Waite from Captain Neil´s Toy Chest tells Jade Burke how Shopkins has been a success for his business and why he chose a pirate theme for his store. Tell me a bit about your ...
Tags: Indie profile, Interview, Retail, Captain Neil's Toy Chest
Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...
Tags: Steve Reece, Barbie, LEGO
Revenue dips 2.6 per cent in its Q4 2015 results, with foreign exchange rates making a negative impact to the tune of $169 million. Toys R Us has seen revenue slip 2.6 per cent in its Q4 2015 results, with foreign exchange rates making a ...
Tags: Toys R Us, Dave Brandon
Henton has set a MyDonate target of £2,000. Vivid's development and QA director Jonny Henton is running a half marathon to raise money for The Toy Trust. Henton is tackling The Toy Trust's Big Cambridge Challenge on July 2nd and ...
Tags: Vivid, The toy trust, Big Cambridge chanllenge 2016, Jonny Henton