German sportswear marketer, Adidas has launched a new collection; the Adidas Roland Garros Collection by Y-3, which is the result of collaboration between two of its brands; Y-3 and Adidas Tennis. “The new collection has been ...
Nathan Sports extended partnerships with four of the brand's elite runners Emily Harrison, Stephanie Howe, Michael Wardian and Ian Torrence. On the heels of last week's addition of Rob Krar, the 2013 and 2014 Utra Runner of the Year, to the ...
Tags: Nathan Sports, Utra Runner, Sporting Goods
The North Face is joining the free fitness movement by bringing Mountain Athletics workouts to five cities across the country, and making it that much easier to train for a goal. Beginning Mar. 31, The North Face will host twice-weekly ...
Nathan Sports is once again partnering with select run-specialty retailers nationwide, on the brand's 2015 spring hydration campaign, “We Run on Water.” The campaign kicked off Friday, Mar. 20 the first ...
Tags: Nathan Sports, Hydration, Sporting Goods
New Balance launched the brand's first football (soccer) advertisement ‘#NBFootball’; aimed at encapsulating New Balance's approach to the sport. Directed by award winning filmmaker Marie Schuller, the film stars New Balance ...
Tags: New Balance, Soccer, Sporting Goods
Asics launched a global search for amateur runners to take part in the annual 'Asics Beat the Sun' challenge, which returns to Chamonix on Jun. 21, the longest day of the year. Regarded as nature's toughest relay, the event will see five ...
Tags: Asics, athletes, Sporting Goods
2XU has added professional athlete and World Champion Triathlete Craig “Crowie” Alexander and his triathlon coaching company Sansego to its growing portfolio of rand ambassadors. Crowie will train, compete and recover in 2XU ...
Tags: wetsuits, compression wear, cycle, Sporting Goods
Timex has partnered with Global Sports Communication to work closely with road runners and other athletes the agency manages all over the world. “I started with a simple stopwatch coaching the athletes, but today there are so many ...
The USA Triathlon Foundation today announced its first-ever grant program, offering up to $50,000 in funding for individuals, clubs, teams and organizations to support and promote the sport of triathlon in 2015. Grants will be awarded ...
Tags: individuals, clubs, teams, Sporting Goods
Reebok announced its partnership with UFC Featherweight Contender, Conor McGregor. The signing follows the recent announcement of Reebok’s groundbreaking partnership with the UFC, the world’s leading mixed martial arts ...
GU Energy Labs’ has named former Smith Optics executive Blair Clark as its new vice president of sales and announced several other changes to its sales organization. Jon Parker has been hired as senior regional sales manager for the ...
Bauer Hockey, a subsidiary of Performance Sports Group Ltd., will open its first-ever Bauer Hockey retail experiences beginning this summer in Boston and Minneapolis. A transformative and historic initiative for Bauer Hockey, the premium ...
Tags: hockey retail environment, indoor ice rink, Sporting Goods
Adidas and the University of Miami announced a landmark 12-year partnership making adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season. “The University of Miami was the ...
Tags: official athletic footwear, college athletics, Sporting Goods
The inaugural Sports Tech Conference and Marketplace presented by the Sports & Fitness Industry Association (SFIA) made its successful debut earlier this week at the International Consumer Electronics Show (CES) in Las Vegas. CES attracts ...
The 2015 International CES® will feature Hollywood stars, TV personalities, professional athletes and musical icons promoting the latest innovations revolutionizing the ways consumers live, work, play, connect and access information. ...
Tags: 2015 CES, Hollywood Stars, TV Personalities