The VELVEETA brand announces a fan-centric contest for the chance to win the ultimate one-of-a-kind party accessory: the VELVEETA Shells & Cheese Liquid Gold Fountain. VELVEETA fans can win the Liquid Gold Fountain for their next bash by ...
With SXSW Interactive Festival as the backdrop, Best Damn Brewing is launching Best Damn Beer Gear. In the following months, the brand will release a series of one-of-a-kind items designed to help people enjoy cold Best Damn brews in ...
Tags: Best Damn Brewing, Best Damn Gear, SXSW
Magellan will be showcasing its Off-Road Vehicle and SmartGPS Eco connected car navigation solutions at the upcoming Connected Car Expo at the Los Angeles Auto Show from Nov. 16-17. "Magellan's connected car solutions are a reflection of ...
Tags: Magellan, GPS navigation, smartphone
Dick's Sporting Goods announced its plans for the upcoming holiday season, ensuring customers are able to find the perfect "Gift That Matters" for the athletes and outdoor enthusiasts on their holiday shopping lists. The program includes ...
Tags: Dick, Sporting Goods
Global market research company Mintel has released its food and drink trend predictions for 2016. From food alternatives going mainstream to matching DNA and diets, consumers can expect many innovations in product development and ...
Tags: Food Trends, Drink Trends
Stone Brewing Company is releasing freshly brewed batches of Stone Coffee Milk Stout. While the recipe remains essentially the same, this year the bittersweet, creamy, coffee-laced stout has a slightly elevated alcohol content, ringing in ...
Axalta Coating Systems has announced its support for the 46th Annual NSRA Street Rod Nationals Plus at the Kentucky Exposition Center in Louisville, Kentucky on August 6-9. Five cars on display include: Rudy Laris, Jr.’s 1955 ...
LIGHTFAIR® International (LFI®) 2015 broke all registration and trade-show records with double-digit growth marking the largest staging in its 26-year history, according to Jeffrey L. Portman, Sr., vice chairman, president and chief ...
Tags: LIGHTFAIR International, Lighting
Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and ...
Tags: Trade Show, social media buzz
As the gatekeeper for your event and exhibit budget, you are undoubtedly looking for ways to make your dollar stretch as far as possible, while also creating a dynamic presence with your exhibit space. However, there are other ways to ...
Tags: Booth Space, exhibit budget
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this ...
The firm is inviting kids to engage their imagination and win a 14-carat gold Bionicle Mask in the Bionicle Mask Hunt. LEGO is offering fans of its LEGO Bionicle range the chance to get their hands on a 14 carat gold mask inspired by the ...
Tags: Gold Bionicle Mask, LEGO, Toys
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, "Every Mile Changes You." A continuation of last year's "What if Everybody Ran" campaign, two initiatives ...
Tags: Mizuno, Sporting Goods
Sanuk, a division of Deckers Brands, announced an expanded version of their marketing initiative, "Try 'Em On For Sighs." Rolling out this week in select retail locations nationwide, the campaign rewards participants for trying ...
Keds has formed a partnership with Eos on a collection of three sneakers inspired by the flavors and colors of Eos Smooth Sphere Lip Balms. The limited edition styles are available now exclusively at Shoe Carnival, retailing for $50 - $55. ...
Tags: keds, bonus, Sporting Goods