Technogym, a wellness and fitness company, has seen wide success from its social media campaign to raise awareness in the fight to end childhood obesity. The spot, Let's Move for a Better World challenge, ran from March 1-19, 2016. "Now ...
Tags: Technogym, Social media campaign
PGA Tour Superstore is launching a multi-faceted “Custom Fit Sweepstakes" campaign starring Rickie Fowler, one of the PGA Tour’s rising young stars, and Lexi Thompson, the top-ranked American on the LPGA Tour, and Cobra Puma ...
24 Hour Fitness, which sponsors the United States Olympic Committee (USOC) and is the Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, announced its partnership with five athletes expected to represent Team USA at ...
Tags: 24 Hour Fitness, USOC, Rio Games, Athletes
China's smog has made masks and air purifiers the hottest of commodities. Now, a new product is getting all the attention: bottled air. BBC screenshots of a woman breathing air from a can went viral on the Internet this week, with the ...
Tags: Bottled Air, China's smog
Anheuser-Busch has launched Best Damn Brewing Co., a brand platform to introduce Best Damn Root Beer. On shelves now, Best Damn Root Beer is the brand's first mission released nationally and the first hard root beer produced by ...
Tags: Best Damn Root Beer, Beer
J&J Snack Foods has announced a new partnership with General Mills to introduce Pillsbury Mini Pies. These perfectly portioned frozen dessert squares will be available in three varieties: Apple Cinnamon, S'mores and Chocolate Lava. J&J ...
Dan Murphy is blitzing its competition with a new study from Roy Morgan Research revealing 1.2 million Australians visit the store each week. Once in a Dan Murphy’s store shoppers are not just spending their loose change either. Roy ...
Tags: Liquor, alcohol market, Wine
FC Bayern Munich is kicking off the new season in spectacular style: Philips, the global leader in lighting, and the German soccer champions presented a new LED façade lighting at the Allianz Arena for the first time on Wednesday. ...
The annual Christmas eve traffic snarl is underway in Beijing. Thousands of young people are flocking to the city centre for Christmas dinners and shopping. The area around Sanlitun and Beijing Worker's Stadium, known in the Chinese ...
Tags: Christmas, Celebrations, shopping
Travel agencies and self-driving clubs from home and abroad will come to Luoyang to explore tourist routes and experience tourist attractions on September 18. Around 200 Chinese and foreign travel agencies and 400 self-driving clubs ...
Tags: Self-Driving, Luoyang, tourist
A report by Beijing Municipal Bureau of Landscape and Forestry shows that 1,094 of the city's historic gardens and parks lack of overall protection and are particularly at risk, even facing permanent disappearance. Although "Regulations ...
Tags: historic gardens, parks, overall protection
For the eighth consecutive year, Total Hockey, Inc. has been named to the Inc. Magazine list of 5,000 fastest-growing private companies. Total Hockey has claimed position No. 2,981 after experiencing a three-year growth rate of 117 percent ...
Tags: Total Hockey, hockey, HockeyGreen
Precor has reached an exclusive worldwide distribution agreement with Mad Dogg Athletics Inc. under which Precor will assume all commercial Spinner bike production for an entirely new line of commercial Spinner indoor cycling equipment. ...
Tags: Precor, indoor cycling products, Fitness
Counterfeiting of sports equipment, such as soccer balls, helmets, golf clubs, tennis rackets and skis, costs Europe's sporting goods industry €500 million a year, according to a study released Thursday by a branch of the European ...
Tags: sporting goods, OHIM, FESI
361 Degrees International Limited, which sells sporting goods through more than 7,400 franchised retail outlets in China, reported sales reached RMB2.2 billion in the six months ended 30 June, up grew 5.7 percent compared with the first ...
Tags: sports goods, 361 Degrees, footware