Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising ...
Tags: Computer Products
IDG News Service - An IDC study has found sweeping changes in how mobile display advertisements are sold, with Facebook, Pandora and Twitter successfully wresting away control from advertising networks over the last year. Advertising ...
Tags: Mobile AD Display, webservice
Tineka Smith caught up with Trevor Healy, CEO of Amobee, to talk about the growth of mobile advertising and what this means for the PC. Amobee is the mobile advertising company for the big guys. We drive mobile campaigns for very large ...
Tags: Computer Products, software, PC
TapInfluence (formerly BlogFrog) today announced that its software platform for automating all aspects of an influencer marketing program is now available as a cloud-based offering. The software automates the time-consuming process of ...
Tags: Tapinfluence, Cloud-Based Software, Consumer Electronics
New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce growth, some tech groups said. Sens. John "Jay" Rockefeller, a West Virginia Democrat, and ...
Etisalat today signed a partnership agreement with Pacific Controls in Dubai to mark the beginning of a collaboration which will see them tackle connectivity challenges in the developing world. Etisalat and Pacific Controls, both local ...
Tags: Etisalat, Pacific Controls, M2M solutions
Verizon's attempt -- unsuccessful so far -- to secure a patent for a so-called 'snooping technology,' which in this case would let television advertisers target individual viewers based on what they're doing or saying in front of their ...
Tags: Verizon, snooping technology, drones, phones, privacy threats
Web and mobile device users have little understanding about how much of their personal data is collected online, making it difficult to rely on free-market competition for solutions to privacy concerns, privacy experts told the U.S. Federal ...
Tags: web, mobile device, users, free market, online privacy
Yahoo has appointed Henrique de Castro as chief operating officer (COO), just three months after appointing another Google executive, Marissa Mayer as chief executive officer (CEO). De Castro is to oversee global sales, operations, media ...
Just in time for the holiday season, Recess Creative, a Cleveland based digital advertising and marketing agency, has launched HolidayGram a new social photo sharing app for iPhone and iPod touch. "HolidayGram is the first app that's ...
Tags: Recess Creative, digital advertising, digital marketing
Gucci is pleased to announce its partnership with Triple Lift, a newcomer in the social advertising space, to promote Gucci's Fall/Winter 2012-13 digital campaign. Triple Lift's technology will enable consumers to pin Gucci's products ...
Tags: Gucci, partnership, Triple Lift, social advertising, digital campaign
The online industry doesn't need new privacy legislation because it is doing a good job of protecting users' privacy, an executive of an advertising trade group told U.S. lawmakers Thursday. Even as Senator John "Jay" Rockefeller, ...
Yahoo has appointed leading Google executive Marissa Mayer as chief executive officer, ending months of speculation. The surprise move comes just over a week after interim Yahoo CEO Ross Levinsohn helped end a patent battle with Facebook ...
BATH, United Kingdom (BRAIN) — Digital revenue rose 30 percent over the past year for Future PLC, the British publisher of cycling websites and magazines Bikeradar.com, Triradar.com, Cyclingnews.com, Procycling, Cycling Plus, Mountain ...
Tags: digital revenue, British publisher, cycling website, bike magzine
displayLED has revealed its state of the art showroom and industry resource, designed to be Europe's most comprehensive collection of LED video displays. Featuring the latest in innovative LED products from leading manufacturers, The Pixel ...
Tags: LED display