The new bottle featuresg an updated two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier. Peder Clason, global brand strategy director, Absolut, said: “The new bottle maintains ...
Tags: Bottle Redesign, Absolut
In the six months to February 2015, revenue surged 24.2 per cent, while operating profit zoomed 40.2 per cent, both from a year ago periods, at Japanese apparel marketer Fast Retailing. Fast Retailing which owns the Uniqlo brand, said ...
Tags: Fast Retailing, Uniqlo Japan, Apparel
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this ...
In honor of April Fools Day, Reebok launched "the world’s first fragrance based on the scent of human sweat." Swět was created with "actual drops of perspiration from fitness enthusiasts" that were ""slowly formulated" at a ...
Tags: Reebok, Sporting Goods
New Balance launched the brand's first football (soccer) advertisement ‘#NBFootball’; aimed at encapsulating New Balance's approach to the sport. Directed by award winning filmmaker Marie Schuller, the film stars New Balance ...
Tags: New Balance, Soccer, Sporting Goods
WWE and Authentic Brands Group, LLC announced a joint venture for Tapout, a newly repositioned fitness lifestyle brand. Tapout is now the official fitness and training partner of WWE, and will be integrated across WWE’s global ...
Tags: WWE, Repositioned fitness, Sporting Goods
Wilson Sporting Goods Co., a division of Amer Sports Corporation, and Louisville Slugger, a division of Hillerich & Bradsby, Co., (H&B), announced that Wilson has acquired global brand, sales and innovation rights to Louisville Slugger from ...
Tags: Wilson, H&B, Sporting Goods
Leatherman Tool Group Inc. appointed Bobbie Parisi vice president of marketing for its Leatherman brand effective Feb. 16. Parisi will be located at Leatherman's Portland, OR manufacturing headquarters and report to Leatherman Tool ...
Tags: Leatherman, Parisi, Sporting Goods
Automobili Lamborghini has announced that 2014 has been a record year for them in terms of sales and turnover. Their business grew from 508 million euros to 629 million euros showing a hike of 24 per cent in overall turnover. Their global ...
Columbia Sportswear Company, that designs and markets sports apparel and accessories, has announced new strategic organisational changes, intended to further drive sustainable, profitable growth. According to the promotional changes, ...
Tags: Sportswear, Apparel
Cherokee Global Brands, a global marketer of style-focused lifestyle brands, has entered into a new license agreement with Argos, a subsidiary of Home Retail Group plc, to launch a broad family-assortment of Cherokee lifestyle products ...
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in Boulder County, Verde’s Boulder staff will become not only partners in the office, but on Pearl’s ...
Tags: brand direction, Sporting Goods
Dorel Sports continued to expand its bicycle business in South America Wednesday by opening a subsidiary in Chile and acquiring one of its dealers there. Dorel Sports Chile S.A. of Santiago de Chile, will lead sales, marketing, ...
Molson Coors Brewing Company and Compaía Cervecerías Unidas (CCU) have formed a new partnership to launch two iconic American beers in Chile. Both internationally recognized Coors Light and the brewer’s newest offering, ...
Tags: beverage distributors, Agriculture
Asics America has opened the doors on its newest retail store in the heart of Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location, with more than 4,000 square feet, is the second Asics storefront in ...