The brief was to reiterate the product's category-leading position, and to emphasise its superior quality and taste to consumers. The new pack design is launching first in the US, followed by Europe, and then other important regions later ...
Germany-based Bosch Packaging Technology has unveiled the new Pack 301 ID (Inverted Dwell) horizontal flow wrapper, which provides secure packaging and hermetic seals. Said to be the latest addition to the company's Pack Series of ...
Tags: Bosch, Horizontal Flow Wrapper
NibMor chocolate is both upmarket and organic. It could have dressed itself up in the same old clothes – 'the finest quality' and/or 'we know where our chocolate comes from'. It would have placed itself in pretty good company. 'In ...
Italy-based Gruppo Francia has selected SuperLight pot from RPC Superfos for its private label ‘Cucina’ mozzarella cheese. According to RPC, lighter packaging and reduced carbon footprint were priorities of German supermarket ...
UK-based dairy food company Dairy Crest is all set to launch new easy tear open packaging for cheese brand Cathedral City. The packaging, which aims to meet shopper demands for convenient, time saving packaging methods, features a tear ...
UK-based tray sealer specialist Packaging Automation is set to introduce SkinPAC, a new pack format designed for fresh products such as meat and fish. Claimed to offer high visibility vacuum packs aimed at improving shelf life, better ...
Despite this, intellectual property rights can still be confusing to many in this field and often get overlooked. However, intellectual property can generate a significant commercial advantage for a company if effectively managed, without ...
Tags: Intellectual Property, Service
Macfarlane's Reseal-it is an easy open, re-closable labelling system, which allows consumers to easily open products and reseal them again, without the fuss of cling film or storage containers. This ensures freshness and pack integrity ...
Tags: Packaging, Printing, labelling system, labels
US-based Frontier Soups has added a new Comfort Soup Four Pack of soup mixes with comfort food favorites. The new pack combines foods, including corn chowder, Italian wedding soup, chicken noodle soup, and savory chicken stew. It is ...
Tags: Frontier Soups, Comfort Soup
Jonathan Powell, sales director, said the packaging firm had a successful EasyFairs show in Amsterdam. “The event provided us with an excellent opportunity to interact with our European contacts. The EasyFairs show format is an ...
Tags: Spectra, pack design, creative credential, EasyFair
The bottles feature blue snowflakes on whole milk bottles, green Christmas trees on the semi-skimmed and shiny, red stars on the skimmed. Cravendale is supporting the new pack launch with a 1.2m media campaign. Sophie Macaulay, ...
Tags: Cravendale, launch, limited-edition, Christmas, bottle
Brand designing group Smith & Milton has created a newly designed Christmas wax wrap packaging for the UK-based bakery brand Warburtons. The new pack looks like a wrapped present, featuring iconic festive images such as Christmas trees, ...
Plum Organics, a US-based baby food producer, is all set to launch three of its ranges in the UK baby food market. The range will include Greek-style yogurt line, organic wholegrain mixes and wafer snacks. Available in three variants, ...
Tags: Plum Organics, Baby Food
UK-based packaging firm Spectra Packaging has developed new packs for the Health and Beauty Company's Touchstone lotion and toner range of skin care products. The move was part of a deal signed by both the companies, under which Spectra ...
Tags: Skin Care Products, packaging firm
Here are seven principles of sales-effective package design that account for the realities of shoppers: 1. Standing Out, You're Doing It Wrong Standing out on the shelves of high-volume retailers amongst a sea of 30K+ products ...
Tags: Sales-Effective Package