The National Wood Flooring Association (NWFA) has hired two new employees at its headquarters in St. Louis. John Forbes has been hired as manufacturer services director, and Adam Williams has been hired as marketing manager. Forbes spent ...
Tags: National Wood Flooring Association, John Forbes, Adam Williams
Navistar has posted new truck configurators that allow customers to design their own International ProStar, DuraStar or TerraStar truck models. "We know that an increasing number of customers in the commercial truck industry are ...
Tags: International Web Site, Truck-Building, Truck-Building Experience
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System - a volume adjusting technology - which allows its kids' shoes to grow with its wearers. "The Evergrowing Monster is a fun, ...
Tags: Hi-Tec Sports, Children's Footwear, Storytelling Campaign
American automobile manufacturer Ford Motor has announced new system investments and organizational alignments to offer fully integrated connected car and digital consumer experience. The company will expand its SYNC AppLink system to 3.4 ...
Tags: Ford Motor, System Investments
Starting January 2nd and running through the month of January, Nourison has launched a social media donation campaign to help fund the research efforts of the Diabetes Research Institute (DRI) to help find a cure for diabetes. Nourison is ...
Tags: Nourison, Diabetes Research Institute, donation, cure for diabetes
Bob Lawrence plans to step down as CEO of the BrandSource buying group by the end of 2014. A search committee led by BrandSource dealers will begin an internal and external hunt for his successor beginning in January. Lawrence, who has ...
Tags: Bob Lawrence, BrandSource
Fang Ying’s December wish list of Louis Vuitton handbags and Chanel perfume is not only for Christmas. Fang, 33, a secretary working in Shanghai, writes one every month for friends and family traveling abroad. Fang is not alone. ...
Tags: handbags, perfume, Luxury Spending
The 2013 in-cosmetics Asia show closed on 31 October with a palpable sense of success for exhibitors and attendees alike. The aisles seemed constantly busy with visitors eager to discover more about the latest ingredients and technology, ...
Tags: Light Industry news, in-Cosmetics, Asia
Consumer packaged goods (CPG) companies are underestimating the e-commerce channel's growth potential and consequently may be missing out on a substantial market opportunity, according to the first of a two part Deloitte study, "Digital ...
Tags: e-commerce, online shoppers, consumers
In newspapers' race for digital revenue, being small is no excuse not to run fast. Many community newspapers, typically dailies and weeklies running south of the 50,000-circulation mark, have been as aggressive in their pursuit of digital ...
Tags: Consumer Electronics
Bedding producer Dormeo Octaspring has selected Internet Marketing Inc. to help boost its digital marketing efforts in the United States, including website design and online advertising. The move is designed to drive traffic to Dormeo ...
Tags: Internet Marketing, bolster, Dormeo Octaspring, online, presence
Digital, while still radio's smallest revenue category, was its biggest mover during the third quarter of 2013 and remained its fastest growing category, according to the Radio Advertising Bureau. Digital revenue hit $244 million in the ...
Tags: Radio Digital, Rev up 19%, Q3, fastest growing category
An Accenture survey of 252 CIOs and 405 CMOs shows that, despite IT’s years of work toward business alignment, it remains far removed from marketing. Apparently, more IT executives care about the IT-marketing relationship than ...
Tags: CIOs, CMOS, IT-marketing
A word of warning to local chambers of commerce, Rotary Clubs, United Ways and other groups and organizations that care about and work on behalf of local communities: Internet pureplays are stealing money from your city’s coffers. ...
Tags: Local Media, Local Businesses
Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals the latest analysis of fashion-related search data from leading independent digital marketing agency, ...