Hi-Tec Sports announced a sponsorship of its global walking brand ambassador, Alexandre Poussin, and his family, as they make a 16-month trek by foot through Madagascar. The family are using Hi-Tec’s latest lightweight hiking range to ...
Tags: Hi-Tec Sports, Sponsorship, Sporting Goods
Hi-Tec Sports is launching a new storytelling campaign for 2014 for women's sportbags and handbags. The first collection to be produced under the Marika label will ship to retailers for an August debut date. The new licensee will enhance ...
Tags: Marika, multi-year licensing agreement, Stone Mountain Accessories
Hi-Tec Sports is launching a new storytelling campaign for 2014 that highlights its revolutionary Big-Fit System - a volume adjusting technology - which allows its kids' shoes to grow with its wearers. "The Evergrowing Monster is a fun, ...
Tags: Hi-Tec Sports, Children's Footwear, Storytelling Campaign