''This raises questions about whether pre-school parents might be reinforcing gender divisions with their spending behaviour," said Childwise research manager, Jenny Ehren. Parents of pre-schoolers spend an average of around £117 ...
Called Jooki, the smart-toy jukebox lets kids play their favourite music via NFC-tech collectable toy figurines. The UK will be a major focus for the launch of a new smart-toy that lets kids play their favourite songs via collectable toy ...
Tags: MuuseLabs, Called Jooki, toys-to-life
'This year, we're celebrating much more than 60 successful years, we're building excitement and momentum for the future ahead,' says Play-Doh's Greg Lombardo. Hasbro is celebrating World Play-Doh Day and the brand’s 60th birthday by ...
Tags: Hasbro, World Play-Doh Day, birthday
The site showcases the best toys and games out there which reflect disabilities and difference. After a successful crowdfunding campaign earlier this year, #ToyLikeMe has launched its new online hub. Designed to connect customers with ...
Kraft Heinz has introduced new Bagel Bites mini bagel dogs, providing new snack option to children. The new Bagel Bites Mini Bagel Dogs made with Oscar Mayer hot dogs are the perfect choice for kids and adults to enjoy. “Bagel ...
Tags: Kraft Heinz, Bagel Bites, mini bagel dogs
Bagel Bites introduces new Mini Bagel Dogs made with Oscar Mayer hot dogs, which are the perfect choice for kids and adults to enjoy. “Bagel Bites Mini Bagel Dogs are a convenient option for busy parents who want to feed their kids ...
Each will boast digital content, experiences and accessories specific to each brand. Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month. Each will boast digital content, experiences and ...
Tags: Mattel, nabi tablets, Hot Wheels, Barbie, American Girl
China shipped 9.54 million wearable devices in the second quarter of 2016, an increase of 13.2% from the previous quarter and up 81.4% from a year earlier, according to IDC's China Wearable Device Market Quarterly Tracker report. Shipments ...
Leicester Square site will be the biggest LEGO Brand Retail Store in the world. The UK's new flagship LEGO Store in Leicester Square will open on November 17th. The new landmark store will be the biggest LEGO Brand Retail Store in the ...
Tags: LEGO, Leicester Square, flagship store
''I wanted to find a way to play with my young son and not let him be isolated behind his smartphone and tablet,'' said Tango Yang, CEO and founder, SmartX. SmartX has launched Galaxy ZEGA, a toys-to-life product blending mobile gameplay ...
Tags: SmartX, Galaxy ZEGA, toys-to-life product
The new range will be available within the UK from January next year and will feature Jumbo's popular foam puzzle formats. Jumbo Games has embarked on a new partnership with Mattel to develop a range of Thomas and Friends foam puzzles. ...
Tags: mattel, jumbo games, thomas&friends
Bed manufacturer Silentnight has scooped the Platinum award for Best Safety Product in the Lovedbyparents Awards 2016. After months of rigorous testing and thousands of public votes cast, the brand took the top accolade for its Safe Nights ...
Tags: Silentnight, Platinum, Best Safety Product
The three-way partnership is pat of the launch of LEGO's latest City sub-theme, Volcano Explorers. LEGO has partnered with the South American scientist and National Geographic explorer, Andres Ruzo for its latest LEGO City play-set. ...
Tags: LEGO, Andres Ruzo, national geographic
The firm's 123 Take Along Ship was awarded with the Consumer Choice and Silver titles in the Toddler Toy category. Playmobil has scooped two gongs at this year’s Mumii’s Best Baby & Toddler Gear Awards 2016, thanks to its 123 ...
Tags: Playmobil, 123 Take Along Ship
The Meiya & Alvin collection of toys combines natural rubber for teething and soft plush. Toy and gift manufacturer, Suncrest, has secured the UK distribution rights of the Meiya & Alvin plush collection. Inspired by the safety of the ...
Tags: Meiya&Alvin, Suncrest, plush toys