The new range will release alongside the highly anticipated film, Transformers: The Last Knight. Hasbro has revealed a range of new Transformers set to release alongside the new film Transformers: The Last Knight. The range includes the ...
Tags: Hasbro, Transformers Toys, Toys
Games and puzzles have proven to be one of the fastest growing toy categories on a global basis, according to Euromonitor. The market research firm revealed that the category registered an eight per cent in growth during 2016, outpacing ...
Tags: Games and puzzles, puzzles
The messaging robot allows kids to keep in contact with loved ones without the need for video chat software. Empath Interactive has announced the launch of the Elfkins Communications robot, the new smart toy that enables safe, screen-free ...
McFarlane will produce figures based on the classic films, in time for a new The Dark Crystal series on Netflix. McFarlane Toys has announced plans for a new line of figures based on classic films The Dark Crystal and Labyrinth. The ...
Tags: McFarlane Toys, Toys
Aardvark Swift's marketing executive, Joey Relton discusses the UK's worrying skills shortage and how coding toys might just help provide the answer to this problem Teaching children how to code through play isn’t a new or ...
Tags: Toy Industry, coding toys
Jakks Pacific has detailed its financial results for the first quarter ended March 31th, 2017, citing a decline in net sales. The toy giant revealed that net sales were $94.5 million compared to $95.8 million reported in the comparable ...
Tags: Jakks Pacific, toy
The collectable craze continues with the next wave of series one dolls hitting the UK. The second wave of L.O.L. Surprise! Dolls are heading to UK shelves, MGA Entertainment has announced. The incredibly popular collectable series sold ...
Star Wars Forces of Destiny will feature an original series of animated shorts, each exploring new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano and more. The new stories will also be ...
The new deal will see Lansay launch and distribute a line of traditional plush, electronic plush, 3D plastic figurines as well as board and card games across France. French animation production company, Xilam, has named Lansay as the ...
China reported growth in both import and export of toys in 2016, which fortified the country's status as a major manufacturer and consumer of toys, a report published Thursday said. Last year, China exported toys valued at 33.7 billion ...
Tags: toy, Light Industry
Founded by American entrepreneur JP Stoops, Kickstarter campaign Pixlplay hopes to bring innovation to the toy aisle with its toy and app hybrid that aims to make photography accessible and fun for children and families. On February 8th a ...
Tags: Pixlplay, Pre-School Photography
The firm has taken to the crowdfunding site to raise a goal of $30,000 towards the manufacture of its new toy-gaming hybrid title, Oniri Islands - Children of the River. Geneva-based interactive developer, Tourmaline Studio, has launched ...
Tags: Kickstarter, puzzles
Toymaster, M&Co, Morrisons and Odeon are among those to have joined the programme this year, a CDP accredited initiative for buyers, marketers and designers from apparel, gift, toys and leisure. Brand Licensing Europe has detailed a host ...
The toy firm revealed the news in its 2016 year-end earnings report. Hasbro has revealed plans to cut its gender categories in all of its future revenue reports. The company detailed the decision within its 2016 year-end earnings ...
Tags: Hasbro, emerging brands
The firm is scouting for a licensing executive to oversee developing programmes around some of its biggest shows, including sci-fi hit Stranger Things. Paid video subscription service Netflix is looking to move into the toy market. The ...
Tags: Netflix, Consumer Products Market, Toy