Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
''I wanted to find a way to play with my young son and not let him be isolated behind his smartphone and tablet,'' said Tango Yang, CEO and founder, SmartX. SmartX has launched Galaxy ZEGA, a toys-to-life product blending mobile gameplay ...
Tags: SmartX, Galaxy ZEGA, toys-to-life product
Heirloom, Berber Knot and Braid Weave – the three new hand-knotted rug collections have been recently introduced in the market by Armadillo&Co, the Australian brand of hand-woven sustainable rugs. While the company is known for its ...
On the glorious occasion of completing 50 years in the design industry, B&B Italia has come up with a special anniversary book: “The Long Life Of Design In Italy. B&B Italia 50 Years And Beyond.” The book was premiered in ...
LEGO, Hasbro, Jakks Pacific and Funko all feature in a series of fan-made short features launched today on the Star Warts YouTube channel. The first wave of Disney’s Rogue One: A Star Wars Story toys has been revealed via a series ...
Tags: LEGO, Hasbro, Funko, Jakks Pacific, Rogue One:A Star Wars Story toys
NoCoast Beer has launched a initial product lineup with eight offbeat, attention-grabbing can designs. NoCoast doesn't brew typical beer, and that beer doesn't come in typical cans. While the NoCoast brand itself is simple and iconic, ...
Tags: NoCoast Beer, initial product lineup, eight can designs
Disney's Rogue One: A Star Wars Story is predicted to be a big driver for toy sales this Christmas period. Star Wars, Doc McStufins and Barbie have all topped the list of US retail giant Walmart’s top toy picks for Christmas 2016. ...
''Partnering with a top retailer like Toys R Us allows us to meet our customers where and when they want to shop,''says American Girl's Katy Dickson. American Girl is set to launch a series of shop-in-shops thanks to its new partnership ...
Tags: American Girl, Toys R Us, shop-in-shops
Citroen has revealed CXPERIENCE concept car, a month ahead of Paris Motor Show. It demonstrates the brand's capacity to deploy its "Be Different, Feel Good" promise in the large saloon segment. With its distinctive body style, this new ...
The Free and Hanseatic City of Hamburg and the Volkswagen Group will collaborate over the next three years to jointly develop innovative solutions for making urban mobility more environmentally-friendly, safer, more reliable and more ...
Tags: Hamburg, Volkswagen, partnership
Klöckner Pentaplast is set to exhibit latest range of packaginf solutions at Agroprodmash 2016 in Russia. The company will showcase its new clikPET PET-based technology developed for yogurt packaging at the event, which will take ...
Pork processor Moon Ridge Foods has opened its new pork processing plant in Pleasant Hope in the US state of Missouri. Operations in the pork processing plant are scheduled to start in mid-September this year. The plant will be Moon ...
26 August 2016, Noida (India): India’s largest global flexible packaging solution company, Uflex Limited has been working towards expanding the reach of its Flexfresh™ Liner Bags to improve product availability and offer better ...
Tags: Noida, Flexfresh Liner Bags, Uflex, Papaya
University of Adelaide in collaboration with Agilent Technologies Australia has established a new laboratory at its Waite campus to undertake research on the potential benefits of complex carbohydrates. Named as Adelaide Glycomics, this ...
Tags: University of Adelaide, Agilent Technologies Australia
DENSO Corp has signed technical advisory contract with Carnegie Mellon University professor Takeo Kanade to advance its knowledge in artificial intelligence. Through this contract, DENSO is looking to advance its artificial intelligence ...