HKTDC Hong Kong Int’l Lighting Fair (Autumn Edition) 2016 is going to take place October 27-30, to remain the world’s most successful trade fair of its kind (photo courtesy of HKTDC).Generate more power for your business with ...
Tags: HKTDC, lighting products
The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...
Tags: Brainstorm, StikBots, TV campaign
In what it describes as a momentous perdiod, the multichannel retailer has seen a 39 per cent growth in online sales. The Entertainer is celebrating its seventh consecutive year of growth having reached a pre-tax profit of £6.9 ...
Tags: Entertainer, online sales
If we were at the head of a Mad Men-style advertising firm as opposed to a most triumphant tech news and reviews website, we’d be telling our clientele one thing - make everything like the 80s and then add more 80s. Folks just ...
Nissin Foods has come up with recipe changes for its Cup Noodles brand in the US in an attempt to make it more nutritious. The instant ramen creator says that the cup noodles will now have reduced sodium content, no added Monosodium ...
Tags: Nissin Foods, Cup Noodles, ecipe changes
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
General Mills has been sued by three non-profit organizations, alleging false labeling on its Nature Valley granola products. The company’s snack bars are claimed to be made from “100% natural whole grain oats.” But ...
Tags: General Mills, false labeling, Nature Valley granola products
The first edition of Salone del Mobile.Milano Shanghai will be held at the renowned Shanghai Exhibition Centre from November 19 to 21, 2016. More than fifty top Italian brands will display distinguished furniture and interior design ...
The net turnover of the Ebro Group grew by 16.1% year on year in 2015, rising to €2462m (€2.4bn). The EBITDA, or gross operating profit, was considerably better than year-end projections, closing at €314.8 million, up 9.6% ...
Tags: Ebro Group, net turnover, EBITDA
''He collectables market is a popular one, so it's key that all of our marketing activity gives Oddbods significant stand out,'' says Golden Bear's Katherine Pierce. As part of its campaign strategy to promote its children's collectables ...
Tags: Golden Bear, Oddbods
UK-based YRG Eclipse has opened a new facility in Cottingham, East Yorkshire, in a bid to expand its operations in the region. The new facility features modern equipment, which has been purchased with the support of Yorkshire Bank. ...
Tags: YRG Eclipse, expand, new facility
Germany-based KHS will exhibit the latest innovations for PET bottle applications at All4Pack 2016 in Paris, France, which will take place from 14 to 17 November. The company will showcase Nature MultiPack PET bottle that is individually ...
Tags: KHS, PET bottle applications, All4Pack 2016
The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys's properties. ITV Studios Global Entertainment has detailed its plans to launch Thunderbirds ...
Tags: ITVS GE, Thunderbirds Are Go
Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term