Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
Filming of the documentary, a joint Chinese-British television production, began at a ceremony marking the 2,565th anniversary of the philosopher's birth. Confucius had its world premiere in London on Wednesday during President Xi ...
Chinese Vice Premier Wang Yang, when attending the 25th China-U.S. Joint Commission on Commerce and Trade in Chicago, the United States, jointly attended the Sino-U.S. Tourism Cooperation Forum with U.S. Secretary of Commerce Penny Pritzker ...
China's economy posted a 6.9-percent growth year on year in the third quarter of 2015, lower than 7 percent in the first half of the year, the National Bureau of Statistics (NBS) announced on Monday. In the first three quarters of the ...
Tags: China's GDP, interest rate
Sales and orders grew on the high street at a much stronger rate than had been anticipated in the year to September, with the robust pace of growth expected to continue next month, according to the CBI’s latest monthly Distributive ...
Tags: Low inflation, wage growth
This LED badge launched at Burning Man this year has an OLED touch screen was designed by applying reproductive science and genetics. The personified light badges “inherit” a particular lighting sequence that can be passed on to ...
Tags: LED lighting design, Burning Man, LED badge
Harrisvaccines has been granted a USDA conditional license for the company’s avian influenza vaccine, RNA. This is the first conditional license for the highly pathogenic avian influenza that swept across the Midwest in the spring of ...
Tags: Harrisvaccines, avian influenza vaccine, SirraVax technology
It’s a long way from New York’s Madison Avenue advertising agencies to Gaborone, but for Botswana a lot is riding on the success of the ad campaign De Beers will launch in the coming weeks. Like oil-exporting countries now ...
The Valspar Corporation has reported fiscal third quarter 2015 net sales of $1.15 billion, a decrease of 7 percent over the prior year. Total volume was flat as growth in the Coatings segment was offset by the expected decline in the Paints ...
Tags: Valspar, Paints segment
The August report of USDA informs that world cotton output in 2015/16 is forecast at 109.0 million bales, 2.5 million bales below last month's projection and 10 million bales below 2014/15. The US government agriculture department ...
Tags: Cotton Output, crop
Using grain bins as a marketing strategy has a lot of appeal this year, as the farm markets hover at or below cost-of-production levels. Some farmers choose to use storage to help capture higher cash basis prices later in the season or to ...
Tags: Grain Storage, soybeans
Production growth in China's machinery sector slowed sharply in the first half of 2015, an industry association said on Thursday, predicting a moderate rebound amid grim conditions. The China Machinery Industry Federation (CMIF) said the ...
India's leading e-commerce firm, Flipkart, has launched 20 stores in 10 cities to let its customers collect the items they ordered online at their convenience, according to media reports. The service has been launched in collaboration ...
Ascena Retail Group has updated its outlook for the full fiscal ended July 25, 2015 and has said that its adjusted earnings per diluted share will rise between 22 and 25 per cent over its previous outlook. In a press release, Ascena added ...
Tags: apparel and clothing, apparel
Swiss specialty textile chemicals producer Archroma said it has entered into a senior secured credit agreement that provides for credit facilities totaling to around $515 million. According to an Archroma press release, the credit ...
Tags: textile chamicals production, specialty textile chemicals