Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. The investment in booth staffers in terms of time training and money spent traveling to the event can be substantial. Appropriately ...
Tags: trade show, booth staffers, demonstrations
Hiring outsourced trade show booth staff is a wise investment for an exhibitor. After all they are the TRADE SHOW professionals. There is no other medium like a trade show, and traditional sales and marketing tactics do not translate well ...
Tags: exhibitor, TRADE SHOW, extension
If you have not planned out every detail, you might not be able to handle large-scale exposure you’d likely experience at a trade show. For many companies who are not prepared, trade shows can become a nightmare. But, before the show ...
Tags: large-scale exposure, trade show, nightmare
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
Your event is tomorrow and your images are not showing up on the monitor. It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that we should ...
Tags: monitor, AV functions, tips
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
South Korean UV LED and blue LED chip maker Seoul Viosys Co Ltd has filed a lawsuit with the Federal District Court of Southern New York accusing P3 International (a US-based manufacturer of home electronics products that sells its products ...
Tags: UV LEDs, Seoul Viosys, Electronic Technology
For fiscal first-quarter 2017 (to 2 July 2016), Qorvo Inc of Greensboro, NC and Hillsboro, OR, USA (which provides core technologies and RF solutions for mobile, infrastructure and defense applications) has reported revenue of $697.6m, up ...
The payoff of Taiwanese fastener makers' effort on going upmarket is a major growth drive for the industry's sustainable development (in the photo are the high-strength, quality-approved bolts and fixings for rail construction). Although ...
Tags: Fastener, industrial parts