LED chip, lamp and lighting fixture maker Cree Inc of Durham, NC, USA has introduced the next generation of its BR30 LED flood light, claimed to be the first LED BR30 replacement to deliver no-compromise, high-performance LED lighting at a ...
Tags: LED Flood Light, LEDs
Diageo and Bartle Bogle Hegarty (BBH) have ended their collaboration, with the British drinks giant to handle Baileys and Gordons activity in-house. BBH, the British advertising agency, was associated with Diageo for 15-years. Made by ...
Tags: Baileys Irish Cream, whiskey, cream
The Peek&Cloppenburg KG Group in Hamburg, Germany, a leading multi-label fashion retailer, has recently deployed TXTPlanning as its corporate merchandise planning platform, software by TXT Retail, leading provider of integrated and ...
Doughnut maker Krispy Kreme have launched a “Grilled” doughnut range in Australia — sweet doughnuts that look like burgers. The range consists of two new flavours, the Krispy Slider and Glazed Dog. Krispy Kreme said ...
Tags: Krispy Kreme, Doughnut, Burger
BEHR Interior Paint has been ranked highest in customer satisfaction, according to the J.D. Power 2015 Paint Satisfaction Study. The study found that BEHR interior paint ranked higher than all other interior paint brands and performs ...
Tags: BEHR Interior Paint, J.D.Power
Xenics NV of Leuven, Belgium - a manufacturer of infrared detectors, cameras and customized imaging solutions covering the spectrum from long-wavelength infrared (LWIR) to the visible (0.4-14μm) – says that it is broadening its ...
Tags: Xenics, infrared detectors, cameras
Luxco, a US-based producer, importer and marketer of beverage alcohol products, has launched Blood Oath Kentucky Straight Bourbon Whiskey, which is the first from the premium bourbon series, Blood Oath. The introductory vairant is named ...
Tags: beverage alcohol products, Luxco, drink
Dutch brewer Heineken has revamped its leadership teams and regional strategy in a bid to improve revenues. Several executives will leave the group as it plans to restructure its business to focus around four geographic regions. This ...
Dick's Sporting Goods and Golf Galaxy will be making a donation to The First Tee, an organization focused on positive youth development through the game of golf. "We take our responsibility to grow the game of golf very seriously, and ...
L.L.Bean and Craft Sportswear North America announced a multi-year partnership with the U.S. Cross Country Ski Team and U.S. Nordic Combined Ski Team. As official supplier to the U.S. Ski Team, L.L.Bean will provide insulated outerwear ...
Tags: Sportswear, L.L.Bean, Craft Sportswear
Fred's, Inc. hired Bryan Pugh, formerly at Walgreen's, as chief merchandising and marketing officer. Commenting on the announcement, Jerry A. Shore, chief executive officer, said, "Working together with Mike Bloom, our president and chief ...
Tags: Fred's, AutoZone, Sporting Goods
WWE and Authentic Brands Group, LLC announced a joint venture for Tapout, a newly repositioned fitness lifestyle brand. Tapout is now the official fitness and training partner of WWE, and will be integrated across WWE’s global ...
Tags: WWE, Repositioned fitness, Sporting Goods
Two billion people use a Unilever product on any given day. Last year, Unilever spent $7.6 billion on brand and marketing activities. For a long time now, Unilever has been promoting its socially responsible side beneath the sound of its ...
Tags: Unilever product, packaging
InnoLight Technology Corp of Suzhou, China, which designs and makes optical transceivers for the cloud computing market, has released its full family of 100G QSFP28 and 100G CFP4 transceivers. As data-center traffic is expected to triple ...
Tags: optical transceivers, cloud computing market, transceivers
Vibram hired Allon Cohne as its chief marketing officer and Chris Melton as its North American sales manager, Vibram Finished Goods. Cohne and Melton join a growing marketing team and will be based in Vibram USA’s Concord, Mass. ...
Tags: CMO, Vibram, Sporting Goods