"The Workshop will allow us to access brand new talent all under one roof" says firm's director. Sambro has become the sixth toy supplier to pledge support to ToyNews' upcoming Toy & Game Inventors Workshop. The firm - which has a ...
Miss Possible doll range aims to 'empower girls to dream big.' Miss Possible, a doll range and accompanying app promoting strong female role models, has hit crowdfunding site IndieGoGo. Each Miss Possible doll comes with content to be ...
Tags: IndieGoGo, Miss Possible, Toys
Monster Factory has surpassed its $12,000 target with 24 days of Kickstarter campaign remaining. A huggable collection of mystical creatures has hit its Kickstarter target with just under a month to go. The Mythicals is the latest line ...
Tags: Plush Monsters, Kickstarter, Toys
The toy and children's gift division of Associated Independent Stores has welcomed Claire Collingridge to the Play-room team. Collingridge (pictured) takes on the role of product assistant and will be using her experience to help ...
Tags: Claire Collingridge, Play-room team, Toys
"Significant progress" made to better position the toy giant for second half and beyond. Mattel is positioning itself for a strong second half of the year following reports of a drop in worldwide net sales in its second quarter. The ...
The toy company is working with a selection of artists to develop 'mass customised' toys and figurines. Hasbro has teamed with 3D printing company Shapeways to sell a collection of fan art-inspired by My Little Pony toys. With an ...
Animin will be backed by an expansive online, print, TV and social marketing campaign. Animin, a digital pet that uses the latest augmented reality technology, will be available in all major UK games, toy and supermarket retail outlets ...
Primary school pupils tasked with creating and designing their own police badges. LEGO City has confirmed the winners of its national Stay Safe schools competition. Primary school pupils across the UK were tasked with creating and ...
The vehicle is a working replica of the Hot Wheels Star Wars Darth Vader die-cast car. When it comes to the San Diego Comic-Con, things are rarely done by halves. Just take a look at this life-sized working replica of Mattel’s ...
Clark will continue to work with Zip Stix, LEGO Lights and Fun Loom as well as Magic Choc Re:creation has promoted Rebecca Clark to brand manager. Clark joined Re:creation in 2011 where she undertook responsibility for marketing ...
Tags: Creation, Brand Manager, Toys
Campaign aims to convey the 'developmental benefits of Fisher-Price toys for this age group.' Fisher-Price is helping parents celebrate the milestone of a 1st Birthday with a new extensive marketing and PR campaign. The campaign aims ...
Tags: Fisher-Price, 1st Birthday Campaign, Toys
Chris Rainbow joins firm from The Wrigley Company. Carte Blanche Group has welcomed Chris Rainbow to the team as head of independent sales. Rainbow (pictured) spent 19 years at The Wrigley Company holding a number of senior positions, ...
Tags: Carte Blanche Group, Chris Rainbow, Toys
Bigjigs has significantly increased its in-store presence in the Daniel of Windsor department store with a new 12ft x 4ft POS gondola. The four-sided installation features products from the Bigjigs Toys, Bigjigs Rail and Baby Bigjigs ...
Categories such as arts and crafts are enjoying revival thanks to the latest crazes sweeping the playgrounds. Loom Bands, LEGO Minifigures and Panini cards are helping to boost traditional play, according to the latest results from NPD. ...
Tags: LEGO, Panini Cards, Toys
Midco Toys' six-month promotional campaign with the Burton Mail has got off to a flying start. The event kicked off with Playmobil, which allowed readers in the Burton-on-Trent area to exchange collected tokens from the local newspaper ...
Tags: Midco, Burton Mail, Toys