Pepperidge Farm and celebrity chef Jeff Mauro are partnering to make the perfect sandwich and offer exclusive deals on premium quality ingredients to Walmart shoppers. The nationwide campaign, “Sandwich with the Best,” ...
Tags: Pepperidge Farm, Walmart, Jeff Mauro
Pitched as an alternative to screen-based games SuperSuit offers kids and adults alike the chance to interact and play via a wearable suit in the physical world. A children’s wearable tech suit that promises to bridge the gap ...
Tags: wearable tech, SuperSuit, Indiegogo
Global confectionery major Mondelez has launched a new brand Cadbury Fuse in India, expanding its premiumization in the countline space. Cadbury Fuse is a fusion of crunchy peanuts, smooth caramel and a creamy center, all coated in rich ...
Tags: Mondelez, Cadbury Fuse, new brand
WWF’s Ginette Hemley presents the Apps for Earth results at WWDC16. Apple and WWF’s Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support ...
Voted as a 2016/2017 Superbrand, ALNO is again one of Germany′s outstanding brands in the brand dominance, customer loyalty and brand acceptance category for the fourth time since 2009. Selected from over 1,350 nominations, the jury ...
Tags: ALNO, 2016/2017 Superbrand
Mohawk will showcase new specialty digital items including seventeen new specialty digital products designed for dry toner digital presses and an expanded line of Wide Format Inkjet products at Graph Expo 2016 in Orlando, Florida. Mohawk ...
Tags: Mohawk, new products, Graph Expo 2016
An investor coalition worth $1.25tn is set to persuade 16 multinational companies to identify risks associated with industrial animal production and device strategies to roll out plant-based sources of protein. The coalition urges the ...
Ohio-based marketing firm, the BOFFO Beverage Group, has launched Blue Shepherd Vodka Ultra-Premium Vodka to toast its law enforcement community. Blue Shepherd Vodka is one of the few to enter the ultra-premium beverage market as a 100% ...
The retailer has adapted the lyrics to 'If I Were a Toy' in its new 40" TV spot documenting the imaginative journey of Oscar the young boy. Smyths Toys Superstores has revealed its own take on the hit Beyonce single If I Were a Boy for ...
Tags: Smyths, If I Were a Toy, new TV advert
The Market Creative has developed branded video content to support Silentnight’s My Sleep Secret campaign. The 30 and 60-second films are told from mum’s perspective as she makes her way through the house. It captures the ...
Tags: Market Creative, Silentnight's My Sleep Secret campaign, branded video
The five winners of this year' National Bed Federation (NBF) Bed Industry Awards have been announced. Now in their sixth year, the awards recognise the companies considered best in class over the past 12 months. The winners were: Kaymed ...
Tags: NBF, Bed Industry Awards
The Australian Government should confirm it will support a mandatory code covering payment terms for small trucking businesses, the CEO of the Australian Trucking Association Christopher Melham has said. Mr Melham was responding to the ...
Tags: mandatory code, Trucking Association, Christopher Melham
The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...
Tags: Brainstorm, StikBots, TV campaign
In what it describes as a momentous perdiod, the multichannel retailer has seen a 39 per cent growth in online sales. The Entertainer is celebrating its seventh consecutive year of growth having reached a pre-tax profit of £6.9 ...
Tags: Entertainer, online sales
The Renault-Nissan Alliance is purchasing French software development firm, Sylpheo, to speed up the expansion of its connected vehicle and mobility services programs. The acquisition was announced by Ogi Redzic, Alliance senior vice ...
Tags: Renault-Nissan, Sylpheo, acquisition