McDavid and Shock Doctor, two leading athletic protection providers, signed their first dual-brand athlete ambassador, 2015 NBA Champion Harrison Barnes. In his new role as global athlete ambassador, Barnes will exclusively wear ...
Tags: McDavid, Shock Doctor, Athlete
The company has billed the launch of its Newborn range as "he final piece of the Little Tikes puzzle" and believes the range of pram and tummy-time toys will secure its place in the burgeoning pre-school market. Little Tikes has ...
Tags: Toys, Little tikes, New-born range, Pre-School
Now that LEGO has unveiled a wheelchair using-figure and a stay-at-home dad in its latest LEGO City set, it seems the toy giant is embracing a true representation of society with its products. Jade Burke speaks to manufacturers and ...
Tags: LEGO, LEGO City set, Wheelchair, Vendors
New division will encompass Mattel's in-house studio, Playground Productions. Mattel has formed a new theatrical, TV and digital content creation division called Mattel Creations. Mattel Creations will utilise the firm's portfolio of ...
The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people. Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany ...
Tags: Nerf, Billboard Ads, Easter weekend, Football match
Event will see kids play games and test out apps while parents can learn the best practice for keeping children safe online. The inaugural Digital Kids Show will take place in Manchester's Event City on October 29th and 30th 2016. ...
Tags: Manchester, Digital Kids Show, Event city
The two-week campaign will air across a range of kids' TV channels until April 3rd 2016. Mardles, the stickers that come to life using a free smartphone or tablet app, is set to make its TV advertising debut this Easter. The two-week ...
As China rebalances its economy, some are concerned that the expected slowdown in investment might lead to job losses. Yin Weimin, minister for human resources and social security, told a news conference on February 29 that 1.3 million ...
Tags: Soft Skills, coal sector
Shiekh Shoes, which has 136 urbran stores on the west coast, has acquired Karmaloop, the e-tailer specializing in streetwear, action sports and music-inspired apparel. In May 2015, Karmaloop, Inc. was acquired in bankruptcy proceedings by ...
Tags: Shiekh Shoes, Aquisition, Karmaloop
Eagle Boys pizza is trialling new technology which will allow customers to use a “virtual drive-thru” when ordering pizza online or through its mobile app. The virtual drive-thru will let customers order pizza at home ...
The event will take place at London's ExCeL in the October half term. A new consumer event that lets kids and families engage with toy and children’s entertainment brands is heading to the UK’s capital. Pioneered by the ...
Tags: Simon Pilling, Toytesters.tv, Gemma gallagher, Toytopia, Kidtropolis
Somma Food Group has launched a partnership with the New York City Public School System in offering Chickentopiatm Drumstix in over 1,700 of their schools. First served in December, Chickentopiatm Drumstix are served to New York City's ...
It was the brand‘s Explorer 5-trikes-in-1 that took home the prestigious award in the Toddler Toy one to three years category at this year's event. SmartTrike is celebrating a big win at this year’s Prima Baby and Pregnancy ...
The European Union (EU) is to set aside the equivalent of approximately AUD$365 million annually to promote healthy eating to school children. Meanwhile, Australian governments are lagging behind. Approved last Tuesday 8 March 2016, ...
Tags: EU, School children, Milk
Children should learn mainly though play up until the age of eight, says head of LEGO Foundation Hanne Rasmussen. The LEGO Group has put £4 million into a new LEGO Professorship at Cambridge University to help forward research in ...