"There’s a clear distinction between American and European parents that keeps popping up everywhere." Research carried out by LEGO Future Lab has found European parents to be more hands on than US parents when it comes to play. ...
Tags: LEGO Future Lab, Toys
“It’s a ringing endorsement for the brand and great to see the educational benefits and play value of our toys are being acknowledged,” said LEGO Duplo's Genelle Holton. The LEGO Duplo brand rounded off 2014 in style, ...
Tags: industry experts, peers, parents, Toys
"It is a fascinating phenomenon that I have a lot of respect for, but I would never say we created it." The AFOL (Adult fans of LEGO) community has thrived and grown organically, rather than as a result of any action by LEGO, the toy firm ...
Tags: LEGO, AFOL community, Toys
The Eye Tribe is working with the LEGO Group to develop a learning tool that allows users to build sets using only their eyes. Building LEGO sets with your hands could soon be a thing of the past if software showcased at this this year's ...
Tags: learning tool, Toys
LEGO Minifigures fan site suggests that 16 new iconic Springfield characters are en route this year, alongside a LEGO Kwik-E-Mart Hans Moleman, Groundskeeper Willie, Bartman and a whole host of further Springfield characters are rumoured ...
Tags: LEGO Minifigures, fan site, Toys
"It was fantastic and it did suprise me," CEO Jorgen Von Knudstorp told ToyNews. The success of The LEGO Movie came as a suprise to the toy firm's CEO Jørgen Von Knudstorp, who felt it "edgier that what I had expected." The LEGO ...
Tags: LEGO Movie, Toys
LEGO Ideas user wants to bring the frantic world of Dr. Seuss to the LEGO arena with educational play-set for kids and adults. Over the years, The Cat in the Hat has taken on numerous guises, from book form and animated series to a motion ...
Tags: LEGO Ideas, Toys
After four years on south Bristol's Wells Road, the traditional toy retailer will close its store due to the economic climate. Wells independent toy retailer Jack and Jill Toy Shop has announced its plans to close its high street store ...
Tags: economic climate, toy retailer, Toys
Loom Bands, LEGO Minifigures, anything Frozen...There have certainly been some stand out ranges of toys to define the year, but as the following suggests, there have been some dark horses, too. Looking at NPD figures for the year, ...
Tags: Loom Bands, LEGO, Toys
The 90-second feature combines stop motion, clever graphics and a mix of new and vintage LEGO pieces that the team has collected over the years. Film, TV and video production company DMI Productions is delivering a dollop of Christmas ...
Tags: Festive Video, LEGO Fans, Toys
The firm has released it German catalogue, featuring new lines across LEGO City, Friends, The LEGO Movie, Star wars and more. LEGO has revealed a first look at its new sets for the start of 2015, including new Minifigures, LEGO Elves, ...
Tags: Minifigures, LEGO Elves, LEGO Avengers, Toys
Retailers see boosts in sales as consumers show signs of favouring indie shops over big name stores. Christmas 2014 is looking to be the year of High Street resurgence, according to the UK’s independent toy retailers. Festive ...
The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy ...
Product has enjoyed successful appearances at several exhibitions throughout 2014. Volvo has enjoyed a successful partnership with LEGO this year via its Technic models, the automobile manufacturer has revealed. A real-life Volvo ...
Tags: Lego, Technic Models, Toys
The complete collection features 240 stickers, including character stickers and special large foil stickers. Topps has launched a LEGO Legends of Chima sticker collection and album, featuring all of the main Chima characters and tribes. ...
Tags: Lego, Chima Stickers, Toys