The chocolate pralines are crafted in Europe, and special attention has been taken post production in designing and packaging. The design and manufacture of the packs was a joint collaboration with Pearlfisher, AiR Innovation, Multi ...
Jabong.com, one of India’s fashion multi-brand e-store, has initiated a new brand positioning campaign titled “Be You”, to inspire the youth in India to have a unique fashion sense of their own. The main idea behind the ...
Tags: Jabong, New Fashion Campaign, Apparel
Acquisition of Tony Hawk brand acquisition and continued global organic growth of the Cherokee brand led Cherokee Global Brands, a global marketer of lifestyle brands to post a 17% and 16% in net sales and net income, respectively for the ...
Tags: Global Organic Growth, Sales, Apparel
INVISTA, one of the world’s largest integrated producers of fibres and polymers, will launch a new brand strategy for its LYCRA fibre. The campaign encompasses an engaging brand positioning, brand architecture and the “LYCRA ...
Tags: polymers, LYCRA fibre
New brand introduces grown up versions of the original dolls. MGA Entertainment has introduced the new brand Lalaloopsy Girls - focusing on the original doll characters that are now all grown up and attending Lala Prep, the Lalaloopsy ...
Tags: MGA Entertainment, Lalaloopsy Girls, Toys
Nestlé hospitality chocolate range changes name and expands to include couverture range Food manufacturer Nestlé Professional’s chocolate range designed for use by chefs in cafes, restaurants and other foodservice ...
Tags: NestléHospitality Chocolate Range, Couverture Range, Food
While Dominic and Frances Bromley’s studio Scabetti is renowned for their sculptural art and light installations, newly formed offshoot Bromley&Bromley’s remit focuses on the off-the-shelf lighting and interior accessories the ...
Tags: light installations, Furniture
Said Njeim and Marianne Guély formed alliance for a new brand, Masam, which will be launched in 2014. They will launch their first collection in the UK at 100% Design this September. Combining Said’s graphic and architectural ...
Firm will create a new range of plush, gifts and greeting cards inspired by the dancing pooch. Carte Blanche Group has signed a major global licensing deal with Ashleigh Butler and Roar Global to create a Pudsey the Dog brand. Britain's ...
Tags: Carte Blanche Group, Licensing Deal, Toys
Alexandra Barltrop will manage marketing support service for firm's distributors and EMEA direct sales team. MGA Entertainment has bolstered its business across EMEA with the appointment of a new brand development manager. Alexandra ...
Tags: MGA, Entertainment, Toys
GCR Tire & Service has a new logo. Bridgestone Americas Tire Operations LLC (BATO) has rebranded its GCR Tires & Service division. Under the new brand, GCR is standardizing the commercial tire service experience across all of its U.S. ...
Tags: Bridgestone, GCR, Auto Parts
Timberland, a leading global outdoor lifestyle brand, announced that Stewart Whitney has been promoted to brand president effective October 5, 2014. Whitney, who has successfully led Timberland’s growth in the Asia Pacific region ...
Tags: Timberland, Stewart Whitney, Apparel
Honeywell announced a new brand licensing program to help fishermen ensure they are purchasing fishing line containing genuine Spectra fiber. Under the program, fishing line brands can recognize Spectra fiber as a valuable ...
Bebida Beverage, a developer, manufacturer and marketer of relaxation and energy products, announced the company's flagship product, KOMA Unwind Liquid Relaxation, its KOMA Unwind shots and Relax 5 shots will soon be available in one of the ...
Tags: Bebida Beverage, KOMA Unwind, Food
VEEV Spirits, one of the fastest growing independent spirits brands founded by the Reum brothers in 2007, announced the launch of VEEV 2.0, a full brand repositioning that includes a reformulated 70 proof liquid, a redesigned package and a ...
Tags: VEEV Spirits, Reum brothers, Agriculture