Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his ...
Tags: Johnny Carson, ESP, potential customers
US based packaging distributor Mac Papers has acquired Higdon Paper & Packaging, further strengthening its business in Alabama and expanding its products line-up. Higdon Paper & Packaging is a paper and print, packaging, facilities ...
Tags: Mac Papers, Higdon Paper&Packaging
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
With a history of more than half a century, fastener production is today one of Taiwan's most globally competitive industries in the southern region. This achievement is attributable to insiders' efforts on moving forwards high value-added ...
Tags: fastener industry, Taiwan
If you have not planned out every detail, you might not be able to handle large-scale exposure you’d likely experience at a trade show. For many companies who are not prepared, trade shows can become a nightmare. But, before the show ...
Tags: large-scale exposure, trade show, nightmare
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
South Korean UV LED and blue LED chip maker Seoul Viosys Co Ltd has filed a lawsuit with the Federal District Court of Southern New York accusing P3 International (a US-based manufacturer of home electronics products that sells its products ...
Tags: UV LEDs, Seoul Viosys, Electronic Technology
Toray Plastics (America) is set to invest around $45m to expand its Front Royal facility in Warren County, Virginia, US. As part of the expansion, the firm will add extrusion capability and a new production line to the facility, helping ...
Tags: Toray Plastics, Terry McAuliffe, polyolefin
Innoviz Technologies, an Israeli startup developing advanced sensors and systems enabling fully autonomous vehicles, has raised $9m in Series A financing round. Investors include Mr. Zohar Zisapel, Vertex Venture Capital, Magma Venture ...
Tags: Innoviz Technologies, optimal sensing, LiDAR