Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
Grundfos has appointed Thomas Morrison as executive vice president of the company’s US Water Utility business. Reporting directly to Jonathan Hamp-Adams, the recently appointed general manager of Grundfos USA, Morrison will have ...
Tags: Grundfos, executive vice president
The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste. The first step is to have a great display. TSNN ...
Tags: TSNN, eye-catching display, conversations
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
Hiring outsourced trade show booth staff is a wise investment for an exhibitor. After all they are the TRADE SHOW professionals. There is no other medium like a trade show, and traditional sales and marketing tactics do not translate well ...
Tags: exhibitor, TRADE SHOW, extension
If you have not planned out every detail, you might not be able to handle large-scale exposure you’d likely experience at a trade show. For many companies who are not prepared, trade shows can become a nightmare. But, before the show ...
Tags: large-scale exposure, trade show, nightmare
For trade show marketers, working a booth has one main goal: gather leads. Sure, sales are great, and networking is nice, but gathering a list of prospective buyers makes a day at a trade show worth it. During your hours working a trade ...
Tags: fun graphics, trade show, tire kicker
With only one month left to go, the Helsinki Design Week recently published their 2016 programme. The design festival breaks its record by offering more than 250 events from September 1 to 11 under theme ‘Better’. During ...
Tags: Helsinki Design Week, programme, Better
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
South Korean UV LED and blue LED chip maker Seoul Viosys Co Ltd has filed a lawsuit with the Federal District Court of Southern New York accusing P3 International (a US-based manufacturer of home electronics products that sells its products ...
Tags: UV LEDs, Seoul Viosys, Electronic Technology