Hiring outsourced trade show booth staff is a wise investment for an exhibitor. After all they are the TRADE SHOW professionals. There is no other medium like a trade show, and traditional sales and marketing tactics do not translate well ...
Tags: exhibitor, TRADE SHOW, extension
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
We sat down with Skyline Exhibits designers Stephanie Roiger, Amy Kubas, Greg Mathieson and Evan Detskas, who have a combined 50 years of experience designing in the trade show industry and were kind enough to help outline what you should ...
Tags: Stephanie Roiger, RFP
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...
Is your company considering a custom design for a large trade show exhibit? It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit ...
Tags: trade show exhibit, one-time event, business relationship
The one-millionth Audi Q5 drove off the production line at Audi’s main plant in Ingolstadt, Germany. The jubilee car, an SQ5 in Sepang Blue, will be delivered to a family in Germany. The international success of the Audi Q5 began ...
Toyota Material Handling Australia (TMHA) has broadened its material handling product range by introducing a new range of versatile elevated work platforms. The elevated work platforms (EWP) are currently part of the demonstration fleet ...
Tags: TMHA, EWP, versatile elevated work platforms
Axalta Coating Systems, a global manufacturer of liquid and powder coatings, has acquired the business of Geeraets Autolak, a distributor of Axalta’s Cromax refinish coating products in the Netherlands for nearly 40 years. The ...
Tags: Axalta Coating Systems, Cromax, Axalta