Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers ...
Tags: 4 Things, Trade Show, Potential Customers
When it comes to exhibiting, something every company must determine is whether renting their display is more beneficial than buying them. As a matter of fact, there are certain benefits to trade show display rental, as well as purchases. ...
Tags: Exhibitors, Trade Show Displays, Renting
After your exhibit is finalized and built, the most challenging part of a successful trade show execution is shipping your display. Getting your exhibit from Point A to Point B can prove more challenging than most expect. Streamline the ...
Top 10 Orlando Trade Shows Orlando, Florida is consistently one of the largest trade show and exhibition cities in the country. Home to more than a dozen amusement parks, most notably Walt Disney World and Universal Studios, Orlando is ...
Tags: Top 10 Orlando, Trade Shows
With only a limited time to draw attention to your trade show display, say it bolder and brighter with the use of trade show technology! Today’s exhibitors are continually looking for ways to enhance the visitor experience to their ...
Tags: trade show display, Technology, LED lighting
I often hear this question: “Help, please! My trade shows are under attack from management! What is the value of meeting a customer or prospect on the trade show floor versus in their office?” Trade Shows Work An estimated ...
Tags: Trade Show Exhibiting, Value
Although we’d all love to know the secrets to the best booth staff, there really is no one answer. Selecting the right people for the job is what you do for your business year round and the same rules should apply when attending a ...
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives ...
Tags: 7 Steps, Lead management, sales
2016 is just around the corner, so that means it’s time to start thinking ahead. Here are some quick tips to assist you in planning your trade shows and events for the new show season: 1. Review 2015 Budgets Against Actual ...
Tags: planning, 5 Steps, 2016 Events
Are you a business owner looking to get into the trade show arena, but feel like you just don’t have the budget to purchase the right type of exhibit for your needs? Tabletop displays are a proven resource for businesses of every size ...
Tags: Tabletop Displays, Small But Powerful Resource, exhibits
Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
Light, technology and design will converge to reveal new solutions, new knowledge and new discoveries at LIGHTFAIR® International (LFI®) 2016. The world’s largest annual architectural and commercial lighting trade show and ...
When Ultimate Broadway, a gala musical theater show in Shanghai, held an audition for 10 ensemble members in London, nearly 1,000 applicants turned up. Show director Paul Warwick Griffin, a veteran of musicals in the West End of London, ...
Despite its long and proud history, traditional Chinese medicine (TCM) has never been a popular topic for major Chinese TV programs, but a new documentary is set to change that. Bencao Zhongguo, which translates as 'materia medica of ...
Tags: Documentary, traditional Chinese medicine, TV programs
A folk art museum, designed by renowned Japanese architect Kengo Kuma, has opened in Hangzhou, capital of East China's Zhejiang province on Sept. 20. The China Academy of Art project is committed to conserving, revitalizing and regenerating ...
Tags: folk art museum, Chinese arts, crafts