Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they're just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website ...
Tags: New Markets, bike companies, Bicycle
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is opening its door to the public next September, but just a crack. Organizers are testing the concept of a restricted consumer day where consumers would pay $50 in advance and register ...
Tags: interbike, restricted consumer day, retail VIP guest, bike retail
Irish co-op The Irish Dairy Board is to supply own-label butter to Tesco stores in four markets in central and eastern Europe. The IDB said the EUR20m(US$25.6m)deal will see it produce private-label products for Tesco in the Czech ...
Tags: Tesco, butter, IDB, dairy production
Heimtextil (9 to 12 January 2013) is showing a significant increase in the number of fibre and yarn exhibitors. The range of products runs the gamut from traditional materials to high-tech fibres for highly specialised applications. More ...
Tags: Heimtextil, Gütermann, Trevira, textile
The firm has launched?its Tygon S3 product for a number of applications,including specialist beverage,food and pressure processes.The tubing is also bio-based. Phthalates are a well-known food contact material,which?studies suggest can ...
Tags: phthalates, tygon S3 product, food safety issues, food
This holiday season,Gap's new global marketing campaign,"Love Comes In Every Shade,"celebrates the colorful,optimistic holiday product Gap is known for and illustrates some of the many forms of love,from puppy love and married love to best ...
Tags: holiday season, Gap, Love Comes In Every Shade, colors
Ashland Specialty Ingredients will introduce Natrosol Performax hydroxyethylcellulose, a breakthrough paint thickening technology, at the ChinaCoat 2012 trade show in November. Natrosol Performax is comprised of a range of ...
Tags: Ashland, Natrosol Performax hydroxyethylcellulose, Natrosol Performax
RF Micro Devices Inc(RFMD)of Greensboro,NC,USA,a manufacturer of high-performance radio frequency components and compound semiconductor technologies,has appointed Alan Hallberg as corporate vice president and chief marketing officer(CMO).As ...
From new coatings to new interlayers,glasstec exhibitors featured a number of developments for architectural glazingThe show is taking place this week in Dusseldorf,Germany,and companiesfrom around the world are displaying some of their ...
China's leading sportswear company, Li-Ning Company, and NBA All-Star Dwyane Wade, announced the creation of a new athletic footwear and apparel brand called WADE, which will serve as the centerpiece of the corporation's growing ...
Tags: sportswear, Li-Ning Company, NBA
Tefron announced that on September 27, 2012, the Company approved a licensing agreement with X-Technology Swiss Research & Development AG ("XTS") in which Tefron has been granted exclusive rights to manufacture, market and distribute XTS ...
Tags: Sportswear, Tefron, sports clothing, socks, intellectual property
Three leaders in their respective fields have formed a technology alliance to bring a new glass cutting technology to market.InnoLas Systems GmbH licensed process technology developed by FiLaser LLC and will use ultra-short pulse lasers ...
Tags: Technology, Glass, Construction
RF front-end component maker and foundry services provider TriQuint Semiconductor Inc of Hillsboro,OR,USA has introduced a new multi-band,multi-mode power amplifier(MMPA)that it says simplifies the increasingly complex RF front-end for ...
At an investor event at the TaylorMade-adidas Golf Headquarters in Carlsbad, California, Herbert Hainer, adidas Group CEO, confirmed and reinforced the adidas Group’s long-term financial targets as outlined in its strategic business ...
Tags: adidas, financial targets, Route 2015, business plan
A delegation of China Textile Machine Manufacturers (CTMTC) met Dr. Mirza Ikhtiar Baig, Federal Advisor on Textile, Government of Pakistan, to discuss prospects of promoting Chinese textile machinery in Pakistan. The delegation headed by ...
Tags: market view, textile machinery