Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When ...
Tags: giant task, background banner, backwall
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
Under a four-year, $2m grant from the US National Science Foundation (NSF), Qiang Lin, assistant professor of electrical and computer engineering in the University of Rochester's Hajim School of Engineering & Applied Sciences, will lead a ...
Tags: SiC Quantum computing
For trade show marketers, working a booth has one main goal: gather leads. Sure, sales are great, and networking is nice, but gathering a list of prospective buyers makes a day at a trade show worth it. During your hours working a trade ...
Tags: fun graphics, trade show, tire kicker
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
We sat down with Skyline Exhibits designers Stephanie Roiger, Amy Kubas, Greg Mathieson and Evan Detskas, who have a combined 50 years of experience designing in the trade show industry and were kind enough to help outline what you should ...
Tags: Stephanie Roiger, RFP
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get ...
For most, bonus display space is everything when it comes to an island display. If your budget doesn’t have room for a hanging sign, tower displays are a great alternative to offer advertising you can see from 100 meters away. Adding ...
Your event is tomorrow and your images are not showing up on the monitor. It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that we should ...
Tags: monitor, AV functions, tips