Cascades, a manufacturer of green packaging and tissue products, introduced its new brand identity within its Tissue Group division, Cascades Pro, the culmination of a major brand transformation for the former Away-From-Home division. The ...
Tags: Cascades, green packaging
Volkswagen is systematically moving ahead with its transition to the mobility world of tomorrow initiated by the "TOGETHER – Strategy 2025" program for the future. The Group presented its next steps on the road to becoming a ...
Global confectionery major Mondelez has launched a new brand Cadbury Fuse in India, expanding its premiumization in the countline space. Cadbury Fuse is a fusion of crunchy peanuts, smooth caramel and a creamy center, all coated in rich ...
Tags: Mondelez, Cadbury Fuse, new brand
For the first time, Volkswagen Truck & Bus will be presenting itself to a broad public as a group of strong brands at the IAA Commercial Vehicles 2016. On the evening prior to the opening of the world's largest commercial vehicles trade ...
Arla Foods, has launched ‘Arla Professional’ as the new brand name for its foodservice offering in the UK. It offers the best in dairy and will see the company’s existing cheese and butter foodservice brands fall under ...
Tags: Arla Foods, Arla Professional, Lockerbie
Firm attributes the growth to the ongoing success of well established brands like LEGO City and LEGO Ninjago, as well as the strong debut of LEGO Nexo Knights. The LEGO Group has delivered a turnover of DKK 15,692 million in the first ...
Tags: LEGO, LEGO City, LEGO Ninjago, LEGO Nexo Knights
Collins and Hayes has completed the installation of a new brand gallery at Christopher Pratts in Leeds, ready for a promotional event taking place at the store next month. The gallery features 12 models in all, featuring 10 fresh designs ...
Citroen has revealed CXPERIENCE concept car, a month ahead of Paris Motor Show. It demonstrates the brand's capacity to deploy its "Be Different, Feel Good" promise in the large saloon segment. With its distinctive body style, this new ...
REV Group is all geared up to introduce a new bus brand World Trans, due to the growing needs of the bus industry. REV rolled out the World Trans narrow-body T-Series in May of 2016 at the APTA Bus & Paratransit Conference in Charlotte, ...
Tags: REV Group, World Trans, bus industry
Michelman, an industry leader in the development of printing-press primers used in the production and printing of consumer and industrial packaging, paper products, labels, and commercially printed materials, will introduce a variety of new ...
Tags: Michelman, Labelexpo Americas 2016, new primers and OPVs
Annie's, maker of America's favorite childhood foods with natural and organic ingredients, launched its new brand campaign demonstrating how the company is bringing delicious, organic food to nearly every aisle of the grocery store, and ...
Tags: Annie's, childhood foods, new brand campaign
Somerset free range egg producer, Blackacre Farm Eggs, has rebranded to become The Traditional Free Range Egg Company, as of Monday 1 August. Owners Dan and Briony Wood have made this change, as they feel that it better represents their ...
Tags: Blackacre Farm Eggs, egg
An iconic name in the Italian cheese business is unwrapping a big announcement at this year's Summer Fancy Food Show. Arthur Schuman is celebrating its 70th anniversary by introducing a new name - Schuman Cheese. Arthur Schuman started ...
Tags: cheese business, Summer Fancy Food Show, Schuman cheese
French spirits company Pernod Ricard has announced the new structure of its US unit, making several changes at the senior management levels. According to Pernod Ricard's chairman and CEO Alex Ricard, the US marketing team, which is ...
Tags: spirits, US Business
At drupa, the stage will be set for Konica Minolta to officially launch KM-1, underscore its commitment to the label and packaging markets, unveil more plans in its cooperation strategy with MGI across the globe as well as break new ground ...
Tags: Konica Minolta, Drupa 2016